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Self-Paced Business of Photography 3: Marketing to Launch
Completed by 1 learner
Ages 15-18
Self-Paced Course
Average rating:
4.9
Number of reviews:(483 reviews)
Star Educator
10 pre-recorded lessons
10 weeks of teacher support
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1 year of access to the content
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Go at your own pace
Your learner can start learning when they want and progress at the speed that works best for them.Start when you want.
Learn at your own pace
Access course material for a full year.
Get hands-on support from teacher.
What's included
10 pre-recorded lessons
average 17 mins per video10 weeks
of teacher support2 hrs 47 mins
total video learning hours1 year access
to the contentHomework
1-2 hours per week. Students can expect to spend 1-3 hours each week working on their photography skills and making decisions for their business. Most of this time will be taking photos and organizing their thoughts on each topic as we proceed through the course. Some students may opt to purchase and read additional suggested texts.Letter Grade
includedClass Experience
US Grade 9 - 12
Advanced Level
This 10-week course is the third in a four-part series designed for high school students preparing to enter the photography industry. In this course, students will focus on developing their personal photography brand, building a website, and establishing a professional online presence through social media. They will learn key aspects of branding, such as choosing a business name, designing a logo, and selecting photos for their portfolio. Alongside these branding activities, students will work on promoting their business online and learning strategies to increase their visibility with potential clients. By the end of the course, students will have a functioning website and social media profiles, as well as a professional portfolio. Each week, a new video lesson will guide students through essential branding and online marketing steps. Students will work on building their photography website, refining their portfolio, and creating social media profiles to advertise their services. Weekly assignments include sharing photos, receiving feedback on their websites, and discussing ways to improve their brand’s online presence. Learners will engage in group discussions and receive personalized advice to ensure their photography business is set up for success. This course balances creative development with practical business skills to help students become confident professionals. Recommended course sequence: Self-Paced Level 1 Manual Camera Settings: DSLR or Mirrorless Cameras Self-Paced Business of Photography 1: Choosing a Specialty Self-Paced Business of Photography 2: Planning Your Business Self-Paced Business of Photography 3: Marketing to Launch Self-Paced Business of Photography 4: Entrepreneur Mastermind This course helps aspiring photographers take the next step toward launching their business, combining technical skills with branding and marketing strategies.
Learning Goals
Learners will develop a cohesive photography brand, including a website, portfolio, and social media presence.Learners will refine their photography portfolio by selecting and organizing their best images for advertising.Syllabus
10 Lessons
over 10 WeeksLesson 1:
Intro to marketing & branding
Students will have an introduction to branding and will research laws in their local areas to ensure they will operate their businesses legally. Lesson 2:
Brand story
Students will learn about business messaging and positioning.
Learners will work on their business or brand's story and develop a short elevator pitch. 21 mins of video lessons
Lesson 3:
Branding board
Learners will work on branding decisions such as business names, colors, fonts, etc. & create a one page brand sheet. 22 mins of video lessons
Lesson 4:
Portfolio images
Students will choose their best images that may be used for website and advertising. 22 mins of video lessons
Other Details
Learning Needs
With a Master's in Special Education, Erika designs our courses to support diverse learners. Our hands-on, interactive lessons foster engagement, and we are open to accommodating any specific needs to ensure to ensure success.
Pre-Requisites
Self-Paced Business of Photography 1: Choosing a Specialty
Self-Paced Business of Photography 2: Planning Your Business
Supply List
A camera that allows the student to change their aperture, shutter speed, and ISO is required for this course. DSLR or mirrorless cameras are most common. Many students will be using Adobe Lightroom and Adobe Photoshop at this point in their photography education. Students will develop a website in this course and can choose free or low investment paid options if they want a custom URL or more functionality.
External Resources
Learners will not need to use any apps or websites beyond the standard Outschool tools.
Sources
I will share some optional books students may choose to purchase for more information on branding and advertising but no textbook is required for this class. The book list will be available in the classroom when students register.
Offered by
Teacher expertise and credentials
1 teacher has a teaching certificate
Pennsylvania Teaching Certificate in Elementary Education
1 teacher has a Graduate degree
Master's Degree in Education from Western Governors University
1 teacher has a Bachelor's degree
Bachelor's Degree in Education from University of Phoenix
Erika is a Certified Professional Photographer with the Professional Photographers of America, and she holds two degrees in education. Her experience combines practical photography skills with a strong educational foundation, allowing us to create engaging, interactive lessons that encourage learners to express their creativity through photography. Our goal is to inspire students to explore their artistic vision while mastering essential photography techniques.Reviews
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