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Social Media Marketing for Teen Entrepreneur Artist Business Hobby

Completed by 58 learners
Ages 13-17
Live One-Time Class
Semi-private class exploring digital + social media marketing for business or hobby! Explore pros and cons of Facebook, Instagram, TikTok + Nextdoor (and more). Learn how teens can avoid safety issues + protect themselves on social media.
Average rating:
4.9
Number of reviews:
(96 reviews)

Live video meetings
Meets once
1-2 learners per class
60 min

What's included

1 live meeting
1 in-class hours

Class Experience

US Grade 9 - 12
Beginner Level
This unique, semi-private class (maximum 2 learners) is led by a social media marketing consultant/expert with 8+ years of experience.  This is a lecture based class with ample time for questions.  Topics include:
     -  The pros and cons of different social media platforms for marketing/promotion
     -  Instagram, Facebook, Snapchat, Twitter, Youtube, Pinterest, Nextdoor + Tiktok
     -  Why some platforms aren't ideal for small business social media marketing
     -  How "if you're not paying for the product, you are the product" 
     -  Safety considerations and how to avoid issues/protect yourself online
     -  What posts, images, and content to focus on

Please note: This class does not offer a step by step overview on how to post on social media (message me if you need this, as I can offer is as a 1:1 class.)  Rather, it's an overview of the most popular social platforms, with pros and cons for each as well as my takeaways of the best platforms for young social media marketers.  

This class works well with my Teen Entrepreneur class and Intro to Canva class.  If, after taking this class, you'd like to sign up for my 10 week Semester Business Exploration, DM me about a discount for a return student discount!

Prefer on-demand/pre-recorded videos?  Check out my Self Paced Social Media Marketing + Safety course, which tackles the same topics above, but much more deeply!  https://outschool.com/classes/self-paced-social-media-marketing-and-safety-for-young-entrepreneurs-QMd96RQm?refuid=kGLE5w9M

A note about my classroom guidelines: learners can be wiggly, distracted, and sensory seeking, and that's totally normal! I try to create spaces that are supportive, cozy, and interactive. Because some behaviors can be distracting for classmates, I will share a basic set of guidelines at the beginning of class. I want to make sure that all students are cared for, and reducing on-camera distractions is part of that!
1)  Video on or off (after verification)!  Discussions can be verbal or in *on-topic* chats.
2)  Be respectful; don't interrupt; raise your (physical or digital) hand!  Don't intentionally distract other students (e.g. putting things directly in front of the camera)
3)  Because they can be quite distracting, this class does not allow video filters, avatars, or background changes (except blur).
4)  If necessary, I will move a disruptive student to the waiting room.  If appropriate, I will let them back in for another chance to stay in class respectfully.  If this occurs and you have questions, please reach out to Support.
5)  Any racist, homophobic, body shaming, violent or inappropriate language/images will result in removal from class.  If this happens, you may email outschool@support.com with any questions.  

A few other notes:
-  Please click your meeting link 2-3 minutes early so we can start class on time!  
-  Per OS policy, if there are no students in the classroom 10 minutes after class starts, I will log off and end class.  (If you're having tech issues trying to enter the classroom, just send a message or post in the classroom, so I know you are there!)
-  If you cannot attend, please let me know at least 24 hours before class starts, so I can transfer you to a different section (when possible).  When it might not be possible: if you ask for a transfer for a multiday class the day before it starts, and your transfer will result in the class dropping below the learner minimum, I may not be able to offer a transfer.  But if I can, I will!
-  Class recordings are not automatically shared; they will be made available when possible.  Please note, new OS policy is that a learner can't watch a video until they have attended class, unless they are a verified learner.
-  Learners are encouraged to advocate for how they would like to participate.  If your learner needs adult help (e.g. adult on screen, adult answers for child or facilitates answers, adult takes notes), please let me know in advance per OS parent guidance. 

A few other notes:
-  Please click your meeting link 2-3 minutes early so we can start class on time!  
-  Per OS policy, if there are no students in the classroom 10 minutes after class starts, I will log off and end class.  (If you're having tech issues trying to enter the classroom, just send a message or post in the classroom, so I know you are there!)
-  If you cannot attend, please let me know at least 1 hour before class starts, so I can transfer you to a different section.
-  Class recordings are not automatically shared; they may be available on a case by case basis.
-  Learners are encouraged to advocate for how they would like to participate.  If your learner needs adult help (e.g. adult on screen, adult answers for child or facilitates answers, adult takes notes), please let me in advance per OS policy.

Learning Goals

Students will learn about social media marketing tools and what kinds of posts and images are useful for marketing.

Other Details

Parental Guidance
It's crucial that parents understand that we will be discussing how to use social media platforms to market (sell, promote, share about, connect over) your learner's hobby or business. I will heavily emphasize the need for learners to talk to their parent/adult/guardian about how they are using social media platforms. I encourage them to get permission from and grant adult access to the apps, and notify an adult if there is anything that seems unsafe on the platform. We will also discuss that safety comes first - that while these are amazing tools, they can sometimes be unsafe spaces for teens (e.g. direct messaging from adults, bullying) and they need to keep themselves safe, first and foremost. Adults should anticipate participating in and monitoring your learner's social media use. Please feel free to reach out with questions. If you would like class on non-social forms of marketing (e.g. flyers, craft fairs, talking to friends) - please schedule a 1:1 session and let me know that's what you would like to focus on! A note about my classroom guidelines: kids can be wiggly, distracted, and sensory seeking, and that's totally normal! I try to create spaces that are supportive, cozy, and interactive. Because some behaviors can be distracting for classmates, I will share a basic set of guidelines at the beginning of class. I want to make sure that all students are cared for, and reducing on-camera distractions is part of that! 1) Video on or off (after verification)! Discussions can be verbal or in *on-topic* chats. 2) Be respectful; don't interrupt; raise your (physical or digital) hand! Don't intentionally distract other students (e.g. putting things directly in front of the camera) 3) Because they can be quite distracting, this class does not allow video filters, avatars, or background changes (except blur). 4) If necessary, I will move a disruptive student to the waiting room. If appropriate, I will let them back in for another chance to stay in class respectfully. If this occurs and you have questions, please reach out to Support. 5) Any racist, homophobic, body shaming, violent or inappropriate language/images will result in removal from class. If this happens, you may email outschool@support.com with any questions. A few other notes: - Please click your meeting link 2-3 minutes early so we can start class on time! - Per OS policy, if there are no students in the classroom 10 minutes after class starts, I will log off and end class. (If you're having tech issues trying to enter the classroom, just send a message or post in the classroom, so I know you are there!) - If you cannot attend, please let me know at least 24 hours before class starts, so I can transfer you to a different section (when possible). When it might not be possible: if you ask for a transfer for a multiday class the day before it starts, and your transfer will result in the class dropping below the learner minimum, I may not be able to offer a transfer. But if I can, I will! - Class recordings are not automatically shared; they will be made available when possible. Please note, new OS policy is that a learner can't watch a video until they have attended class, unless they are a verified learner. - Learners are encouraged to advocate for how they would like to participate. If your learner needs adult help (e.g. adult on screen, adult answers for child or facilitates answers, adult takes notes), please let me know in advance per OS parent guidance.
Supply List
Learners don't need to bring anything, though I recommend paper and a pencil in case they'd like to take notes.  They will not need access to a phone or any other devices during class.
Language of Instruction
English
External Resources
Learners will not need to use any apps or websites beyond the standard Outschool tools.

Meet the teacher

4.9
96reviews
Profile
Teacher expertise and credentials
Master's Degree from London School of Economics
Bachelor's Degree from University of North Carolina - Chapel Hill
I have run several small businesses for 10+ years, and have been teaching social media marketing to small business for 5+ years, to thousands of students online and IRL.  I have assisted young business owners with business development for 5+ years.  I have two pre-teens, so safety is a big focus of my social media classes.

Reviews

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