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$300

for 15 classes
Class

* Comprehensive Marketing Fundamentals

New class
Ages 12-17
Live Group Course
Whether you're a budding entrepreneur, a marketing professional looking to upskill, or simply curious about the field, this course offers a solid foundation in marketing principles and practices.
Average rating:
4.9
Number of reviews:
(634 reviews)
Star Educator
Popular

Live video meetings
1x per week, 15 weeks
2-6 learners per class
45 min

What's included

15 live meetings
11 hrs 15 mins in-class hours
Homework
included
Assessment
included
Grading
included

Class Experience

US Grade 9 - 12
Whether you're a budding entrepreneur, a marketing professional looking to upskill, or simply curious about the field, this course offers a solid foundation in marketing principles and practices.

This course provides a comprehensive overview of marketing principles and strategies. Students will learn the fundamental concepts of marketing, including market research, consumer behavior, branding, advertising, digital marketing, and more. Through case studies, discussions, and practical exercises, students will develop the skills necessary to create effective marketing campaigns and strategies.

Course Objectives:

Understand the core principles and concepts of marketing.
Analyze market trends and consumer behavior.
Develop strategies for market segmentation and targeting.
Create compelling brand identities and positioning.
Explore various marketing channels and tactics, including digital marketing.
Evaluate the effectiveness of marketing campaigns.
Apply marketing principles to real-world scenarios and case studies.

Each session will include a mix of lectures, discussions, activities, and multimedia presentations to enhance learning and engagement. Additionally, guest speakers from the industry may be invited to provide insights into specific topics.

Learning Goals

Understand the core principles and concepts of marketing.
Analyze market trends and consumer behavior.

Syllabus

15 Lessons
over 15 Weeks
Lesson 1:
Introduction to Marketing
45 mins online live lesson
Lesson 2:
Market Research and Analysis
45 mins online live lesson
Lesson 3:
Consumer Behavior
45 mins online live lesson
Lesson 4:
Branding and Positioning
45 mins online live lesson

Other Details

Language of Instruction
English (Level: A1)
External Resources
Learners will not need to use any apps or websites beyond the standard Outschool tools.
Sources
A Degree in a Book: Marketing: Everything You Need to Know to Master the Subject - in One Book! Jessup, John. Sirius, 2022.

Offered by

4.9
634reviews
Star Educator
Popular
Profile
Teacher expertise and credentials
Missouri Teaching Certificate
Chidimma
Master's Degree in Computer Science from Maryville University
Chidimma
Master's Degree in Education from University of Toronto
Jelena
Master's Degree in History from University of Cambridge
Brandy Dahlen
Master's Degree from Eastern Michigan University
Karimah Whitaker
Master's Degree in History from Northwestern University
Linford
Master's Degree in Religious Studies from Yale University
Linford
Bachelor's Degree in Biology/Biological Sciences from Rutgers University
Chidimma
Bachelor's Degree in History from Birmingham-Southern College
Brandy Dahlen
Bachelor's Degree from University of Alabama at Birmingham
Karimah Whitaker
Bachelor's Degree from Middle East Technical University
Maya
Bachelor's Degree in History from Millersville University
Linford
Hi! I’m Karimah. I am an AP authorized teacher.  I’m also a mom of four, global citizen, ardent traveler, and communications specialist of 25 years. I’m originally from Alabama but call Raleigh, NC home for now. I’ve spent 15 years traveling and working abroad, primarily in journalism, communications, and marketing. Among the many roles I’ve assumed, I’ve worked as a teacher, AP teacher, university instructor, coach, trainer, consultant, curriculum developer, and evaluator.

It goes without saying that my professional passion is helping others effectively communicate – whether through a speech, essay, presentation, or ad. My methodology springs from a singular truth; great communication is about understanding the motivations of the receiver and what you want the end result to be. Once you’re able to understand that, everything else will fall into place!

I’ve had immense fun seeing my students bloom into effective communicators. When it “clicks”, there’s an excitement in their eyes, which I look forward to seeing in each of my students’ eyes here!

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