$300
for 15 classes* Comprehensive Marketing Fundamentals
New class
Ages 12-17
Live Group Course
Live video meetings
1x per week, 15 weeks
2-6 learners per class
45 min
What's included
15 live meetings
11 hrs 15 mins in-class hoursHomework
includedAssessment
includedGrading
includedClass Experience
US Grade 9 - 12
Whether you're a budding entrepreneur, a marketing professional looking to upskill, or simply curious about the field, this course offers a solid foundation in marketing principles and practices. This course provides a comprehensive overview of marketing principles and strategies. Students will learn the fundamental concepts of marketing, including market research, consumer behavior, branding, advertising, digital marketing, and more. Through case studies, discussions, and practical exercises, students will develop the skills necessary to create effective marketing campaigns and strategies. Course Objectives: Understand the core principles and concepts of marketing. Analyze market trends and consumer behavior. Develop strategies for market segmentation and targeting. Create compelling brand identities and positioning. Explore various marketing channels and tactics, including digital marketing. Evaluate the effectiveness of marketing campaigns. Apply marketing principles to real-world scenarios and case studies. Each session will include a mix of lectures, discussions, activities, and multimedia presentations to enhance learning and engagement. Additionally, guest speakers from the industry may be invited to provide insights into specific topics.
Learning Goals
Understand the core principles and concepts of marketing.
Analyze market trends and consumer behavior.
Syllabus
15 Lessons
over 15 WeeksLesson 1:
Introduction to Marketing
45 mins online live lesson
Lesson 2:
Market Research and Analysis
45 mins online live lesson
Lesson 3:
Consumer Behavior
45 mins online live lesson
Lesson 4:
Branding and Positioning
45 mins online live lesson
Other Details
Language of Instruction
English (Level: A1)
External Resources
Learners will not need to use any apps or websites beyond the standard Outschool tools.
Sources
A Degree in a Book: Marketing: Everything You Need to Know to Master the Subject - in One Book! Jessup, John. Sirius, 2022.
Offered by
Teacher expertise and credentials
1 teacher has a teaching certificate
Missouri Teaching Certificate
5 teachers have a Graduate degree
Master's Degree in Computer Science from Maryville University
Master's Degree in Education from University of Toronto
Master's Degree in History from University of Cambridge
Master's Degree from Eastern Michigan University
Master's Degree in History from Northwestern University
Master's Degree in Religious Studies from Yale University
5 teachers have a Bachelor's degree
Bachelor's Degree in Biology/Biological Sciences from Rutgers University
Bachelor's Degree in History from Birmingham-Southern College
Bachelor's Degree from University of Alabama at Birmingham
Bachelor's Degree from Middle East Technical University
Bachelor's Degree in History from Millersville University
Hi! I’m Karimah. I am an AP authorized teacher. I’m also a mom of four, global citizen, ardent traveler, and communications specialist of 25 years. I’m originally from Alabama but call Raleigh, NC home for now. I’ve spent 15 years traveling and working abroad, primarily in journalism, communications, and marketing. Among the many roles I’ve assumed, I’ve worked as a teacher, AP teacher, university instructor, coach, trainer, consultant, curriculum developer, and evaluator.
It goes without saying that my professional passion is helping others effectively communicate – whether through a speech, essay, presentation, or ad. My methodology springs from a singular truth; great communication is about understanding the motivations of the receiver and what you want the end result to be. Once you’re able to understand that, everything else will fall into place!
I’ve had immense fun seeing my students bloom into effective communicators. When it “clicks”, there’s an excitement in their eyes, which I look forward to seeing in each of my students’ eyes here!
Reviews
Brandy Dahlen Yun and BE Education suggests this class next...
* Entrepreneurship Skills: From Business Idea to Launch
Brandy Dahlen Yun and BE Education
4.9
(634)
$20 per class
Group Class
15 wks, 1/wk, 45 min
12-17
Other classes by Brandy Dahlen Yun and BE Education
Other classes by Brandy Dahlen Yun and BE Education
Parents also liked
* Comprehensive Marketing Fundamentals
Brandy Dahlen Yun and BE Education
4.9
(634)
$20 per class
Next session at 2 PM on Tue 2/25
Group Class
15 wks, 1/wk, 45 min
12-17
Intro to Careers Marketing Career ~ Creating a Commercial, Ad, or Brochure
Michael Scott Gullett
4.9
(152)
$14 per class
Next session at 2 PM on Tue 3/11
Group Class
1 wk, 2/wk, 25 min
13-18
Teen Social Media Marketing & Content Creation Masterclass (6-Week Course)
Bloom Academy
4.8
(61)
$52 per class
Next session at 3 PM tomorrow
Group Class
6 wks, 1/wk, 1 hr
13-18
Let's Learn Business: All About Digital Marketing (11-14 Years)
Let's Go Learning
4.8
(3,724)
$12 per class
Next session at 8:20 PM on Tuesday
Group Class
1/wk, 35 min
11-14
Let's Learn Business: All About Digital Marketing (7-11 Years)
Let's Go Learning
4.8
(3,724)
$12 per class
Next session at 3:40 PM on Monday
Group Class
1/wk, 35 min
7-11
Marketing L.A.B.
Dr. Moneke Fields
5.0
(1)
$25 per class
Next session at 8 PM tomorrow
Group Class
12 wks, 1/wk, 1 hr
15-18
Semester Business Exploration Part 1 Marketing, Pricing, Finance, Graphic Design
Allison Bishins, Entrepreur + Business Classes
4.9
(95)
$18 per class
Next session at 5 PM on Tue 4/15
Group Class
10 wks, 1/wk, 50 min
13-17
Let's Learn Business: All About Digital Marketing (15-18 Years)
Let's Go Learning
4.8
(3,724)
$12 per class
Next session at 5:40 PM on Monday
Group Class
1/wk, 35 min
15-18
Intro to Careers Marketing ~ the Art of Creaking a Logo & Slogan (CTE) by Mr. G!
Michael Scott Gullett
4.9
(152)
$15 per class
Next session at 1 PM on Thu 3/13
Group Class
1 wk, 1/wk, 40 min
13-18
1:1 Private Class: Kids Business Assistance - Help W/ Planning, Logos, Marketing
Raymond Mullikin (Raytoons Comics)
4.9
(485)
$45 per session
1-on-1 Coaching
On Demand
7-18
Teen Social Media Marketing & Content Creation Masterclass for Musicians
Bloom Academy
4.8
(61)
$52 per class
Next session at 10 PM on Fri 2/21
Group Class
6 wks, 1/wk, 1 hr
11-16
1:1 Private Semester Business Class for Young Entrepreneurs: Marketing, Finance
Allison Bishins, Entrepreur + Business Classes
4.9
(95)
$75 per session
1-on-1 Coaching
On Demand
9-18
Semester Business, Young Entrepreneur Part 1 Marketing, Pricing, Public Speaking
Allison Bishins, Entrepreur + Business Classes
4.9
(95)
$18 per class
Next session at 3 PM on Tue 4/8
Group Class
10 wks, 1/wk, 45 min
9-12
Semester Business Part 2: Business Math, Marketing, Finance, Management, Income
Allison Bishins, Entrepreur + Business Classes
4.9
(95)
$18 per class
Next session at 7 PM on Tue 4/15
Group Class
10 wks, 1/wk, 50 min
13-17
Intro to Sports Management: Leadership, Marketing, and Careers in Sports
Christine Santos LLC Microschool
5.0
(500)
$17 per class
Next session at 6 PM on Thursday
Group Class
1/wk, 30 min
12-16
5 Day How to Make Money From Video Games Seriously - Playing Developing Marketing Etc.
Explosive Learning Jo Reynolds Life Skill Teachers
4.8
(1,288)
$40 per class
Next session at 4 PM on Mon 3/17
Group Class
1 wk, 5/wk, 50 min
15-18
More to explore
Magic Card Tricks
How To Stream
2 Digit Addition
Dawn Huffman
3d Writing
Development Mindset
Rocket League
Crochet Washcloth
Fashion Model
Waldorf Inspired
Math First Second
Tween Girls
Hero
How To Train Computer
Heather Bowers
Chocolate Chocolate Chocolate
Meets 5 Times
Pre-calculus Math
How To Train Your Dragon
From Midas To Minotaurs