* Comprehensive Marketing Fundamentals
In this 15 week course, students will be introduced to the fundamentals of marketing.
Brandy Dahlen and BE Education
Average rating:
4.9
Number of reviews:(608)
Popular
Rising Star
What's included
15 live meetings
11 hrs 15 mins in-class hoursHomework
includedAssessment
includedGrading
includedClass Experience
US Grade 9 - 12
This course provides a comprehensive overview of marketing principles and strategies. Students will learn the fundamental concepts of marketing, including market research, consumer behavior, branding, advertising, digital marketing, and more. Through case studies, discussions, and practical exercises, students will develop the skills necessary to create effective marketing campaigns and strategies. Course Objectives: Understand the core principles and concepts of marketing. Analyze market trends and consumer behavior. Develop strategies for market segmentation and targeting. Create compelling brand identities and positioning. Explore various marketing channels and tactics, including digital marketing. Evaluate the effectiveness of marketing campaigns. Apply marketing principles to real-world scenarios and case studies. Each session will include a mix of lectures, discussions, activities, and multimedia presentations to enhance learning and engagement. Additionally, guest speakers from the industry may be invited to provide insights into specific topics.
Learning Goals
Understand the core principles and concepts of marketing.Analyze market trends and consumer behavior.
Syllabus
15 Lessons
over 15 WeeksLesson 1:
Introduction to Marketing
45 mins online live lesson
Lesson 2:
Market Research and Analysis
45 mins online live lesson
Lesson 3:
Consumer Behavior
45 mins online live lesson
Lesson 4:
Branding and Positioning
45 mins online live lesson
Other Details
Language of Instruction
English (Level: A1)
External Resources
Learners will not need to use any apps or websites beyond the standard Outschool tools.
Sources
A Degree in a Book: Marketing: Everything You Need to Know to Master the Subject - in One Book! Jessup, John. Sirius, 2022.
Joined May, 2020
4.9
608reviews
Popular
Rising Star
Teacher expertise and credentials
1 teacher has a teaching certificate
Missouri Teaching Certificate
5 teachers have a Graduate degree
Master's Degree in Computer Science from Maryville University
Master's Degree in Education from University of Toronto
Master's Degree in History from University of Cambridge
Master's Degree from Eastern Michigan University
Master's Degree in Religious Studies from Yale University
Master's Degree in History from Northwestern University
5 teachers have a Bachelor's degree
Bachelor's Degree in Biology/Biological Sciences from Rutgers University
Bachelor's Degree in History from Birmingham-Southern College
Bachelor's Degree from University of Alabama at Birmingham
Bachelor's Degree from Middle East Technical University
Bachelor's Degree in History from Millersville University
Hi! I’m Karimah. I am an AP authorized teacher. I’m also a mom of four, global citizen, ardent traveler, and communications specialist of 25 years. I’m originally from Alabama but call Raleigh, NC home for now. I’ve spent 15 years traveling and working abroad, primarily in journalism, communications, and marketing. Among the many roles I’ve assumed, I’ve worked as a teacher, AP teacher, university instructor, coach, trainer, consultant, curriculum developer, and evaluator.
It goes without saying that my professional passion is helping others effectively communicate – whether through a speech, essay, presentation, or ad. My methodology springs from a singular truth; great communication is about understanding the motivations of the receiver and what you want the end result to be. Once you’re able to understand that, everything else will fall into place!
I’ve had immense fun seeing my students bloom into effective communicators. When it “clicks”, there’s an excitement in their eyes, which I look forward to seeing in each of my students’ eyes here!Reviews
Live Group Course
$300
for 15 classes1x per week, 15 weeks
45 min
Live video meetings
Ages: 12-17
2-6 learners per class
