weekly
or for 6 classes
包含什麼
6 現場會議
6 上課時間作業
每週 1-2 小時. 每週1-2次評估
包括我們無法翻譯此文,請刷新頁面並再試一次。
課堂經歷
英語程度 - 未知
Beginner - Intermediate 等級
Are you a teen musician or singer dreaming of sharing your music with the world but feeling stuck? Maybe you're creating content but struggling to grow your audience or wondering how others in the music scene gain traction online. The truth is, building a strong social media presence as an artist isn't just about posting selfies or performance clips. Whether you're preparing to release your first song, promote gigs, or build a fanbase, you need a strategy that showcases you and your talent authentically. As a solo recording artist and your dedicated mentor, I'll work with you for 6 weeks to help you: • Craft your unique artist brand and story that resonates with your target audience and authentically represents your musical journey and vision • Create professional, engaging content that highlights your music and showcases your personality through high-quality photos, videos, and written materials • Build a comprehensive strategy to connect with your ideal audience across multiple platforms while maintaining a consistent brand voice • Learn how to leverage social media as a powerful tool to grow your music career, including content planning, engagement tactics, and analytics This masterclass isn't about generic advice or one-size-fits-all templates. Together, we'll develop a custom plan to showcase your artistry and grow your platform. You'll gain actionable feedback and hands-on experience creating and sharing content that makes an impact. By the end of our time together, you'll have: • A diverse portfolio of professional-quality content for your music, including photos, videos, and promotional materials tailored to your unique style and brand • A clear, actionable plan for promoting yourself as an artist across various platforms and channels, with specific strategies for different types of content • Real-world marketing skills to help grow your fanbase, including content creation, audience engagement, and promotional techniques • The confidence and expertise to share your music and engage authentically with your audience while building meaningful connections Stop waiting for your moment – let's create it together. Perfect for: • Teen musicians and singers looking to establish their presence in the digital music landscape • Aspiring recording artists ready to take their career to the next level with professional guidance • Performers wanting to promote gigs and music releases through strategic social media marketing • Artists eager to connect with fans and build sustainable, long-term careers in the digital age
學習目標
Strategic Marketing for Musicians
• Develop a distinctive artist brand that sets you apart in the digital music landscape
• Create and implement targeted content strategies that effectively promote your music
• Master platform-specific techniques
Professional Music Content Creation
• Learn industry-standard techniques for recording and editing professional music content
• Develop skills for creating visually compelling posts that showcase your musical talent
• Build a diverse portfolio
教學大綱
6 課程
超過 6 週課 1:
Defining Your Artist Brand
• Explore and develop your unique musical identity through personalized brand exercises and strategic planning sessions that align with your artistic vision
• Learn techniques for identifying and understanding your target audience demographics, interests, and online behaviors
• Create a compelling brand story and visual aesthetic that authentically represents your music and resonates with your intended audience
60 分鐘線上直播課
課 2:
Music Content Creation Basics
• Master professional techniques for capturing high-quality performance videos using available equipment, including lighting, sound, and camera placement
• Learn essential photography principles and video editing skills specifically tailored for musicians and performers
• Develop your unique writing voice for crafting engaging captions and posts that complement your music and connect with listeners
60 分鐘線上直播課
課 3:
Instagram & TikTok for Musicians
• Transform your social media profiles into professional artist platforms that effectively showcase your music and personality
• Learn proven strategies for creating engaging Reels and TikToks that highlight your music while maintaining platform authenticity
• Master the art of using Stories and interactive features to build genuine connections with your growing fanbase
60 分鐘線上直播課
課 4:
YouTube for Musicians
• Design and optimize a professional YouTube channel that serves as your digital musical portfolio
• Learn techniques for producing compelling music video content, from teasers to full performances
• Develop effective strategies for maximizing exposure through cross-platform content promotion
60 分鐘線上直播課
其他詳情
外部資源
學習者無需使用標準 Outschool 工具以外的任何應用程式或網站。
提供自
教師專業知識和證書
1 位教師有研究生學歷
碩士 在 生物學/生物科學 從 University of Calgary
6 老師擁有學士學位
學士學位 在 音樂 從 Wilfrid Laurier University
學士學位 由 University of Ottawa
學士學位 在 計算機工程 從 University of Montreal
學士學位 在 音樂 從 University of Western Ontario
學士學位 在 音樂 從 Berklee College of Music
學士學位 在 電機工程 從 University of New Brunswick
2 老師擁有副學士學位
副學士學位 在 計算機工程 從 Polytechnique de Montreal
副學士學位 在 音樂 從 The Royal Conservatory of Music Canada
Hi everyone!
I'm Kennedy, a multi-passionate entrepreneur dedicated to helping creators and businesses build confidence, grow their online presence, and achieve measurable success. With a dynamic background in digital marketing and public relations, I guide clients through crafting impactful strategies that align with their goals.
A DJ’s Perspective on Marketing for Musicians
In addition to my expertise in marketing, I have an extensive background in the music industry as a professional DJ and event organizer. I have toured internationally, performed at top venues and festivals, and held multiple club residencies. This firsthand experience in the music world gives me a unique perspective on branding and promotion for artists.
I understand the challenges musicians face when building their online presence, growing their audience, and monetizing their craft. My experience in performing, event planning, and music marketing allows me to provide specialized strategies tailored specifically for artists looking to elevate their careers in the digital space. Whether you’re a DJ, producer, or musician, I can help you create a strong brand, expand your reach, and maximize opportunities in today’s competitive music industry.
My Approach
• Holistic Growth Strategy: I combine personal development coaching with cutting-edge digital marketing expertise to help you grow personally and professionally.
• Data-Driven Marketing: I utilize analytics, SEO, and trend analysis to optimize your social media performance and engagement.
• Authentic Personal Branding: I help you create a compelling online presence that reflects your true values and resonates with your target audience.
What Sets Me Apart
• Proven Track Record: Extensive experience managing high-impact marketing campaigns, including six-figure income brands.
• Industry Versatility: Expertise across various industries such as music, fashion, tech, non-profits, and the arts.
• Results-Oriented: Focused on delivering measurable growth in visibility, engagement, and revenue.
• Empathetic Leadership: Providing a supportive environment to empower clients in achieving their goals.
• Strategic Vision: Crafting actionable and customized marketing plans tailored to each client’s unique needs.
Expertise & Services
• Social Media Strategy & Content Creation
• SEO, Google Ads, and Facebook Ads
• Event Planning & Branding
• Public Relations & Media Strategy
• Keyword Research & Website Optimization
• Content Planning & Calendar Management
• Analytics & Performance Tracking
• Confidence Building & Career Transition Coaching
Background & Achievements
• Graduate of Mount Saint Vincent University with a BA in Public Relations/Communications
• Digital Marketing Strategist with experience in managing campaigns for brands like Tryste Media, Voda Retreats, and Birch Hills Private School
• Lead marketing and public relations efforts for high-profile events like Toronto Swim Week
• Six-figure revenue generator for independent PR and marketing companies
• Professional DJ with international touring experience and multiple club residencies
• Award-winning performer and dedicated volunteer with numerous non-profit organizations
Whether you're looking to enhance your social media presence, create a thriving brand, or develop confidence in your career, I provide the tools and strategies to help you succeed. My combination of industry experience and coaching expertise ensures a comprehensive approach to your personal and professional growth.
Ready to take your brand to the next level? Let’s work together to make it happen!
評論
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