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FLEX 數位行銷 101 學生線上行銷課程 16W2
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課堂經歷
In this 16-week class, the student will learn the basics of digital marketing in the modern age. The class will be divided into the following weeks and topics: Week 1: Introduction to Digital Marketing - In this session, the student will learn what digital marketing is, why it is important, and the key components of a successful digital marketing campaign. Week 2: Using Canva / Tools to Create - This session will cover how to setup and use the basics of Canva for a business or...
16 lessons//16 Weeks
Week 1Lesson 1Introduction to Digital MarketingDiscover the basics of digital marketing, its significance, and the elements of successful campaigns.Week 2Lesson 2Using Canva / Tools to CreateLearn how to set up and navigate Canva to create engaging visuals for any project.Week 3Lesson 3Photo Editing with CanvaDive into photo editing techniques using Canva to enhance your digital assets.Week 4Lesson 4Video Editing with CanvaExplore the basics of video editing within Canva to produce engaging content.Week 5Lesson 5Understanding CopyrightsGain insights into copyright laws and how they impact your digital creations.Week 6Lesson 6Branding Posters and CalendarsLearn to design effective branding materials like posters and calendars.Week 7Lesson 7Email MarketingMaster the art of email marketing, from crafting compelling subject lines to measuring campaign success.Week 8Lesson 8Video Marketing Pt 1Begin your journey in video marketing, focusing on content creation essentials.Week 9Lesson 9Video Marketing Pt 2Expand your video marketing skills by learning how to launch a successful YouTube channel.Week 10Lesson 10Smart Phone Photography MarketingUtilize your smartphone to capture stunning photos for your marketing campaigns.Week 11Lesson 11Video Marketing Pt 3Learn the final steps to polish and perfect your YouTube channel for digital marketing.Week 12Lesson 12Search Engine Optimization (SEO)Understand SEO basics to improve website visibility and conduct effective keyword research.Week 13Lesson 13Affiliate MarketingDive into affiliate marketing strategies, from selecting affiliates to launching campaigns.Week 14Lesson 14Influencer MarketingDiscover how to collaborate with influencers to amplify your marketing efforts.Week 15Lesson 15AnalyticsGet acquainted with web analytics tools like Google Analytics to measure your campaign's success.Week 16Lesson 16E-commerce MarketingExplore techniques to boost your e-commerce marketing, from optimizing product pages to executing email campaigns.
Students will learn the basics of digital marketing, including branding, social media, email marketing, and website design. They will also learn how to identify target audiences and measure the success of their campaigns.
Jo, the instructor for Digital Marketing 101, brings a unique blend of academic and professional experience to the classroom. He holds a Bachelor's Degree in Computer Science, during which he learned the fundamental principles of digital marketing for video games, social media, and streaming sites. As a result, he understands the science behind making these products highly addictive, which is a crucial requirement for companies that generate billions of dollars in revenue from this industry. During his academic tenure, Jonathan took specific classes on digital marketing, which further enhanced his expertise in the field. With over 20 years of teaching experience, Jonathan is an expert in simplifying complex technological concepts to make them accessible to students of all levels. He has honed his skills through years of real-world experience, and he is eager to share his expertise in class with his students. Jo, the owner of several companies, has been a professional digital marketer since the inception of his first company. He brings with him years of practical experience that he readily shares with his students. His expertise, combined with Jo's academic and professional knowledge, makes for an engaging and insightful classroom experience. In Digital Marketing 101, Jo will guide students through the technology behind digital marketing, social media, and streaming sites. Students will learn practical techniques and strategies that will equip them to navigate this complex industry. With a focus on real-world applications, Jo will provide students with the tools to succeed in today's digital marketplace.
提供的家庭作業
Students will complete weekly projects that build on the topics covered in class. Projects will vary and may include creating a social media post, designing a website landing page, or developing an email campaign. Homework assignments will take approximately 1-2 hours per week.1 - 2 每週課外時間
提供的評估
Learner progress will be assessed through feedback on homework assignments, as well as a final project that demonstrates understanding of digital marketing concepts.提供的成績
Learners will need access to a computer or tablet with internet access, as well as a notebook and pen for taking notes.
Because of YouTube privacy and age requirements, I am able to provide you with instructions to create the channel, however, I am not able to open a channel for learners. No adult other than a parent is lawfully able to open a YouTube account for any minor. It takes 5 minutes to open a channel. Instructions for opening a YouTube channel are included on the course. No experience is required to take this class.
Digital Marketing Essentials by Rob Stokes, Marjolein Ross, and Quirk Education The Art of SEO: Mastering Search Engine Optimization by Eric Enge, Stephan Spencer, and Jessie Stricchiola Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less by Joe Pulizzi Social Media Marketing All-in-One For Dummies by Jan Zimmerman and Deborah Ng Email Marketing Rules: A Step-by-Step Guide to the Best Practices that Power Email Marketing Success by Chad S. White Google Analytics Demystified (Third Edition) by Joel Davis Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications and Advertising by Daniel Rowles
Explosive Learning specialises in Life Skills classes that: * Develop essential life skills rarely taught in schools * Improve wellbeing by helping make kids happy and active * Increase confidence through performance skills * Are great fun to...
自訂進度課程
US$25
weekly or US$399 for all content16 預錄課程
16 week of teacher support
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1 年內容存取權
由 1 學習者完成
Ages: 11-14