Social Media Marketing: Self-Paced Course for Teens in Social Media Management
Unlock the secrets of social media marketing with our self-paced course designed specifically for teens. Learn the latest strategies, create engaging content, and master platforms like Instagram and TikTok.
Ferrell Studios
Average rating:
5.0
Number of reviews:(65)
Star Educator
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What's included
9 pre-recorded lessons
average 17 mins per video9 weeks
of teacher support2 hrs 30 mins
total video learning hours1 year access
to the contentHomework
1-2 hours per week. Students will be expected to watch the video lecture each week, complete the accompanying practice assignment, and weekly quizz.Assessment
Students will be assessed on their course progress and mastery through an assignment and quiz each week to accompany the lesson. Students that submit assignments during the teacher interaction window will receive feedback from the teacher.Grading
Students requiring a letter grade for their academic plan should let the instructor know within the first week of class. Students that do not complete the course within the teacher interaction window will not receive a grade.Class Experience
US Grade 9 - 12
Beginner - Intermediate Level
Social Media Marketing (SMM) is the strategic use of social media platforms to boost brand awareness, engage audiences, generate leads, and build meaningful relationships with customers. This self-paced course for teens is designed to equip learners with the skills needed to excel in the ever-evolving digital landscape. Course Overview: In this flexible, self-paced class, students will dive into the role of a Social Media Manager, learning how to build a brand and grow a business through effective digital marketing strategies. What Will Be Taught: 🎯 Social Media Marketing Fundamentals: Understanding the core concepts and importance of SMM. 🎯 Personal Branding: Developing a personal brand to enhance career opportunities. 🎯 Platform Mastery & Content Strategy: Gaining expertise in platforms like Instagram, TikTok, YouTube, and more, and learning best practices for content strategy. 🎯 Marketing Strategy: Formulating and executing a comprehensive social media marketing strategy. 🎯 Campaign Management: Learning the steps to create, execute, and monitor successful social media campaigns. 🎯 Analytics and Optimization: Using analytics to measure performance and optimize strategies. Class Structure: Each week, students will engage in: 1️⃣ Video Lectures: Concise and informative video lectures (10-15 minutes each) introducing the week's topic. 2️⃣ Assignments: 2-3 practical assignments that apply the week's lessons to real-world scenarios. Assignments are optional and can be submitted for feedback during the teacher interaction window. 2️⃣ Quizzes: Weekly quizzes with 5-10 multiple-choice questions to reinforce the material. Quizzes are auto-graded and provide immediate feedback. Teaching Style: The course is designed to be engaging and interactive, blending video lectures with practical assignments and quizzes. The teaching style emphasizes real-world applications, encouraging students to actively participate and apply their learning. Interaction: While the course is self-paced, learners will have opportunities to interact with the instructor through assignment feedback and messaging during the teacher interaction window. This ensures that students receive personalized guidance and support as they progress through the course. By the end of this course, students will have a solid understanding of social media marketing, ready to build their online presence and embark on a career in digital marketing.
Learning Goals
Understand the core concepts and importance of social media marketing.Identify the benefits and challenges of using social media for marketing purposes.
Syllabus
9 Lessons
over 9 WeeksLesson 1:
Introduction to Social Media Marketing
Students will be introduced to the field of social media marketing and determine careers available and skills needed in the social media marketing space. 3 assignments
22 mins of video lessons
Lesson 2:
Developing Your Personal Brand
Students will define their personal brand through their target audience, vision and purpose, values, passions, and goals. Students will understand the platforms and tools available to market their personal brand for networking and career opportunities. 3 assignments
15 mins of video lessons
Lesson 3:
Social Media Marketing Strategy
Students will understand the steps of developing a comprehensive social media marketing strategy and create a one-week social media content calendar for a brand. 3 assignments
21 mins of video lessons
Lesson 4:
Marketing with Facebook and Instagram
Students will understand the role of Facebook and Instagram in a company's overall marketing strategy and develop a post idea to leverage these platforms to achieve a brand's marketing goals. 3 assignments
20 mins of video lessons
Other Details
Parental Guidance
In weekly application assignments, students may be asked to analyze and evaluate the success of the social media presence of the brand of their choosing on a particular social network. While these assignments are optional, students that choose to complete the assignments will have to navigate the social media profile of a company. Parental guidance is advised.
Supply List
While optional, students will be encouraged in assignments to evaluate a company's social media presence. With parental guidance, students will need to access social media networks in these assignments. Assignments can be downloaded as a editable word document and can be completed on the word document and submitted to the teacher during the teacher interaction window for feedback. Students will take quizzes via Google Forms. Students will be provided with the link to purchase the accompanying online textbook for this class, "Essentials of Social Media Marketing,” by Michelle Charello.
External Resources
In addition to the Outschool classroom, this class uses:
Joined March, 2022
5.0
65reviews
Star Educator
Popular
Teacher expertise and credentials
4 teachers have a Bachelor's degree
Bachelor's Degree in Theatre Arts from Rutgers University
Bachelor's Degree in Theatre Arts from Hunter College
Bachelor's Degree in Theatre Arts from Temple University
Bachelor's Degree in Journalism from Temple University
Luke Ferrell has worked in the marketing realm, specifically in social media and influencer marketing, in various settings from small business to corporate. He has taught and mentored both teens and young adults in secondary and higher education in marketing, public speaking, and theatre.Reviews
Self-Paced Course
$10
weekly or $90 for all content9 pre-recorded lessons
9 weeks of teacher support
Choose your start date
1 year of access to the content
Completed by 9 learners
Choose your start date
Ages: 13-18
