Build a Great Professional Website!

Websites are the foundation of digital marketing for every size business.  Whether you are a global corporation or a startup entrepreneur, a website is critical to pulling together all the pieces of reaching and engaging with your audience.

In this three-week course we will take both beginner and intermediate designers through the design strategy to the actual building of a website utilizing templates from SquareSpace.  

Each class will start with a PowerPoint to outline the principles and key learning objectives.  We will then jump into live screen sharing --- my screen for demo purposes, and the students can share screens as well to show and receive feedback when we are creating the actual websites.

Course outline will follow as such:
Week 1:  Understand how websites fall into a wider marketing strategy.  We will also look at the framework for the design of a website:  Strategic Goals, Design Goals, Outline and Assets.  
Week 2:  We will review the goals and outlines for the website and spend time learning the SquareSpace platform.  Students will begin creating their first website in this class.
Week 3:  Each student will showcase their draft website and we will give constructive feedback and encouragement.  We will also look at analytics and how to measure the effectiveness of a website.

By the end of the course, each student should have a clear sense of utilizing websites within a wider marketing strategy and also they will have the success of creating their very own professional looking website!

Please note that there is a significant amount (2-4 hours) of "homework" that will be completed in weeks 1 and 2, but it should be very exciting for the student!