$35
weeklyor $175 for 5 classes
含まれるもの
5 ライブミーティング
7 時間 5 分 授業時間宿題:
週あたり 2-4 時間. Assignments will include several projects to assess the students' understanding of course material and encourage critical thinking about the personal impact of propaganda.この文章は自動翻訳されています
このクラスで学べること
英語レベル - 不明
米国の学年 6 - 8
Beginner レベル向け
The UnBranded Project empowers young people to recognize the depth of the media’s role in nearly all aspects of our lives and question its pervasive reach. We’ll dig into what it means to be branded and how it influences our choices and the social norms we adhere to. We’ll dismantle some current and historical ads to determine what’s really being sold to us, how it’s being portrayed, and who “pays” for it in the end. We’ll explore the pervasiveness of digital propaganda and the manipulative methods used to market food. We’ll examine how much proof we need to believe the messages we receive from advertisements and how spin and perspective are used to gain our support or keep us on our current path (even if it’s not good for us). We’ll learn how marketing and propaganda differ depending on the type of enterprise and we’ll use current and historical advertisements from many organizations to gain this insight. Through engaging, critical thinking activities, we’ll gain a sense of how powerful marketing is and how grasping it can give us the upper hand when making important choices. We'll analyze commercials, compare political ads, brainstorm our favorite brands, and create our own propaganda to gain a solid understanding of the course material. Week 1- We’ll learn what it means to be branded and how we get that way. We’ll learn how normal social behaviors (social norms) are created through branding and we’ll explore their personal impacts. We’ll learn what’s really being sold to us and how. We’ll get familiar with the techniques used to sell products, services, and ideas and we’ll learn to recognize both hidden and obvious goals of propaganda. We'll investigate propaganda's role in the ideas we hold about ourselves and others. Week 2- We’ll explore diversity, inclusion, and stereotyping in advertisements. We’ll compare historical and current propaganda to observe the areas of improvement or lack thereof. We’ll also relate the information to the construction and perpetuation of social norms and stereotypes. We’ll learn how and why digital media has such a powerful impression on our choices compared to other advertising means. We’ll explore our personal exposure and determine how much of an impact digital media has on our lives. Week 3- We’ll explore techniques specific to food marketing. We’ll learn how our taste buds and health are bargaining chips used to advertise food. We’ll also learn how our brains are triggered by different visuals, especially related to food. We’ll figure out how much proof we really need to decide to purchase a product/service or to accept a group or individual’s ideas. We’ll learn to look for supporting information for the claims made in propaganda and determine if it is enough to make an informed choice. Week 4- We’ll learn about spin and perspective in propaganda. We’ll learn about selective exposure and perception and their roles in political and non-political propaganda. We’ll figure out if there’s ever any honesty in propaganda. We’ll learn about the regulations for marketing and determine how much they protect us from misleading propaganda. Week 5-We’ll share our final projects with the class and review the concepts we’ve investigated throughout the course. The UnBranded Project will utilize live weekly class and the Outschool Classroom for regular interaction with classmates and the instructor, regardless of their schedule. Weekly assignments, personal challenges, and class contests will keep the students engaged while they learn. Learning materials will include videos and slide presentations. While there are weekly live classes for this course, students will have independent work to complete outside of the classroom.
学習到達目標
Students will learn to identify types of propaganda and media and recognize how their personal choices and self-image are impacted by them. Students will learn to look for misleading information and do research to find the truth behind advertising.
シラバス
5 レッスン
5 週間以上レッスン 1:
Being Branded
We’ll learn what it means to be branded and how we get that way. We’ll learn how normal social behaviors (social norms) are created through branding and we’ll explore their personal impacts.
We’ll learn what’s really being sold to us and how. We’ll get familiar with the techniques used to sell products, services, and ideas and we’ll learn to recognize both hidden and obvious goals of propaganda. We'll investigate propaganda's role in the ideas we hold about ourselves and others.
85 分のオンラインライブレッスン
レッスン 2:
Historical & Current Propaganda
We’ll explore diversity, inclusion, and stereotyping in advertisements. We’ll compare historical and current propaganda to observe the areas of improvement or lack thereof. We’ll also relate the information to the construction and perpetuation of social norms and stereotypes.
We’ll learn how and why digital media has such a powerful impression on our choices compared to other advertising means. We’ll explore our personal exposure and determine how much of an impact digital media has on our live
85 分のオンラインライブレッスン
レッスン 3:
Food Marketing
We’ll explore techniques specific to food marketing. We’ll learn how our taste buds and health are bargaining chips used to advertise food. We’ll also learn how our brains are triggered by visuals, especially related to food.
We’ll figure out how much proof we really need to decide to purchase a product/service or to accept a group or individual’s ideas. We’ll learn to look for supporting information for the claims made in propaganda and determine if it is enough to make an informed choice.
85 分のオンラインライブレッスン
レッスン 4:
Spin & Perspective
We’ll learn about spin and perspective in propaganda. We’ll learn about selective exposure and perception and their roles in political and non-political propaganda.
We’ll figure out if there’s ever any honesty in propaganda. We’ll learn about the regulations for marketing and determine how much they protect us from misleading propaganda.
85 分のオンラインライブレッスン
その他の情報
保護者へのお知らせ
Some students may be sensitive to some materials used during class. Some examples use fear tactics and images of violence. Others include ads with limited clothing (i.e. bathing suits, etc.). Some (historical) ads use offensive phrases. Some will include racial and gender bias. Political examples will be used for techniques and effectiveness. All ads are relevant and used in context.
受講に必要なもの
I will provide all the materials. Students may need/want to print some information.
外部リソース
このクラスでは、Outschool内のクラスルームに加えて、以下を使用します。
先生について
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