自己ペース: ソーシャル メディア マーケティング、ビジネスと起業家の安全性 - ティーン

This self paced class (no live videos) is designed for beginner/intermediate social media users who want to learn how to market their business/hobby on social media.  This class provides a thorough overview of social media safety, platforms I do/don't typically recommend for teen businesses (exploring WHY as well as exceptions), and important elements of content creation (including using social media as a local tool.)

You might wonder: why do I offer platform overviews if I don't recommend the platform?  Great question!  Because your learner should decide for themselves if a platform works for them!  An example: a lot of students come to this class thinking they want to use Youtube for social media marketing.  Instead of just saying "don't use Youtube as a marketing platform, it doesn't work!," I'll share WHY it doesn't work very well, and what kinds of businesses might be an exception.    

This class works well for already-established businesses, folks who are totally new to social media marketing, volunteers looking to support a non-profit's social media outreach, or hobbies!  

Please read the Parent Guidance section below - this class includes very frank discussions about safety and mental health; some topics may be challenging.

Class is split into four sections (each bullet point below is a video).  Each week has a homework prompt(s).  

1) Safety concerns for teens on social media (based on research/studies about social media risks) and what strategies can help keep teens safe:
- Social media and physical safety
- Comparison + fear of missing out
- Protecting mental health and wellness
- Why algorithms purposefully share dangerous or inappropriate content 

2) Platform overviews for platforms I don't generally recommend for teen businesses/hobbies/etc.  Includes pros and cons, as well as when these platforms might be helpful for certain kinds of businesses. 
- Snapchat
- Twitter
- Whatsapp (text messaging)
- Youtube
- Pinterest
- TikTok

3) Platform overviews for platforms I think are most useful for teens looking to market their businesses, hobbies, non-profit, etc.  
- Next Door
- Facebook
- Instagram

4) Creating engaging, efficient, and effective posts, stories, and more!
- Types of content (e.g. behind the scenes, FAQs) that engage customers
- How to find and engage with local customers on social media, even if your business is international
- Types of product/service photography and how to improve your cell phone photography (including how to take authentic-feeling photos without showing your face or location)

5) Final Presentation (no video - written instructions)

Please feel free to reach out if you have questions about this class!  I also offer a (shorter) live version of this class, and this material is also covered (less deeply) in my Semester Business Exploration.