This 10-week course is the third in a four-part series designed for high school students preparing to enter the photography industry. In this course, students will focus on developing their personal photography brand, building a website, and establishing a professional online presence through social media. They will learn key aspects of branding, such as choosing a business name, designing a logo, and selecting photos for their portfolio. Alongside these branding activities, students will work on promoting their business online and learning strategies to increase their visibility with potential clients. By the end of the course, students will have a functioning website and social media profiles, as well as a professional portfolio.

Each week, a new video lesson will guide students through essential branding and online marketing steps. Students will work on building their photography website, refining their portfolio, and creating social media profiles to advertise their services. Weekly assignments include sharing photos, receiving feedback on their websites, and discussing ways to improve their brand’s online presence. Learners will engage in group discussions and receive personalized advice to ensure their photography business is set up for success. This course balances creative development with practical business skills to help students become confident professionals.

Recommended course sequence: 
Self-Paced Level 1 Manual Camera Settings: DSLR or Mirrorless Cameras
Self-Paced Business of Photography 1: Choosing a Specialty
Self-Paced Business of Photography 2: Planning Your Business 
Self-Paced Business of Photography 3: Marketing to Launch 
Self-Paced Business of Photography 4: Entrepreneur Mastermind  

This course helps aspiring photographers take the next step toward launching their business, combining technical skills with branding and marketing strategies.