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Graphic Design for Business and Marketing with Canva
Class Experience
Course Overview: Elevate your brand's visual strategy with our "Graphic Design for Business and Marketing" course, designed specifically for entrepreneurs and marketing professionals. This dynamic course harnesses the power of Canva to create logos, brand kits, and marketing materials that resonate with audiences and strengthen brand identity. Class Experience: Engage in a highly interactive and supportive environment where theory meets practice. Each session involves live demonstrations of...
6 lessons//2 Weeks
Week 1Lesson 1Introduction to Canva and Basic Design PrinciplesGet to know Canva’s interface and explore fundamental graphic design principles such as alignment, contrast, and balance to set a strong foundation for future projects.Lesson 2Mastering Logo DesignDive into logo creation, learning about the significance of shapes, colors, and typography in branding. Students will start designing a basic logo that aligns with a hypothetical or real businessLesson 3Developing a Brand KitLearn how to create a cohesive brand kit in Canva that includes selecting consistent color schemes, fonts, and style guides. This kit will ensure uniformity across all business materials.Week 2Lesson 4Crafting Social Media ImagesFocus on creating engaging and visually appealing images tailored for different social media platforms. Learn sizing, content placement, and how to use Canva’s elements to make standout posts.Lesson 5Designing Marketing Materials: Part 1Start designing key marketing materials like business cards and flyers. Discuss the importance of layout and content strategy to attract the target audience effectively.Lesson 6Designing Marketing Materials: Part 2 and Course Wrap-UpComplete the marketing materials started in the previous session and review all designs. Discuss how to apply these skills beyond the class, ensuring students are prepared to continue their graphic design journey.
- Produce compelling marketing materials that effectively convey your brand's message and enhance customer engagement.
Assessment
Frequency: Available upon requestDetails: Students will receive constructive feedback on their projects, focusing on design quality, creativity, and alignment with branding goals. Evaluations are optional, and students can choose to receive general or detailed feedback based on their personal learning preferences.
In addition to the Outschool classroom, this class uses:
Hello Outschool families! I'm thrilled to share a bit about myself and what I bring to our classes: Classes I Teach: I specialize in lessons on organizing, planning, and design, with a sprinkle of business management. These classes are all about...
Group Class
$88
weekly or $175 for 6 classes3x per week, 2 weeks
60 min
Live video meetings
Ages: 8-12
8-10 learners per class
Financial Assistance
Tutoring
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