國語(繁體)
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課堂經歷
Students will learn through direct instruction, discussion of concepts related to media literacy, in-class practice exercises, recording reflections, designing an ad using an advertising technique, identify advertising techniques found in different media sources, analyzing junk mail, and research and analysis. Students will interact with the teacher directly in the classroom and through email outside of the classroom. The time of the class will be structured to open with an overview of the...
Students will improve their ability to interpret advertising critically, identify persuasive techniques, employ intellectual defenses against persuasive techniques, create a mock advertisement employing at least three persuasive techniques, investigate advertising in a local newspaper, recognize and analyze product placement in film, and create an advocacy position on advertising.
I am offering this class because I believe students need to be more aware of the techniques used to persuade them to buy products. This knowledge will help them develop skills as informed consumers and avoid purchasing items that do not meet their expectations or needs. As a language arts specialist, I have taught media literacy many times over my 33-year teaching career. During that time, I never experienced a student who was not interested in learning more about advertising techniques and the psychological approach used to entice buyers.
提供的家庭作業
Session one homework assignment: Use an advertising technique to design an ad for one of the following. An ad for a pair of jeans that targets teenagers, an ad for a soup that targets adults, or an ad for a bicycle that targets children ages 10-12. Session two homework assignment: Design an envelope that uses the four most common tactics of mail advertisers.1 - 2 每週課外時間
提供的評估
Learner progress will be assessed by in-class participation, completion of in-class work and assignments, and an end-of-the course multiple-choice evaluation of the media literacy concepts covered in the course.提供的成績
Students need: A variety of junk mail samples (used in session two). A daily (not Sunday) local newspaper (used in session three). Paper and pencils for note-taking and completing classwork.
學習者無需使用標準 Outschool 工具以外的任何應用程式或網站。
Greetings OutSchool Parents and Students! I am Dr. Debra Harper. My specialty areas of teaching are English language arts, beginning, intermediate, and secondary reading skills, beginning, intermediate, and secondary writing instruction, reading...
團體課
US$75
用於 3 課程3x 每週, 1 週
55 分鐘
由 69 學習者完成
即時視訊會議
Ages: 10-14
1-9 每班學員人數