媒體素養：成為知情消費者
每年花費數十億美元在針對年輕人的廣告。在本課程中，學生將學習行銷人員說服他們購買產品的技巧以及如何成為知情的消費者。
Dr. Harper, Ed.D.
平均評分：
4.6
評論數量：(361)
包含什麼
10 現場會議
10 上課時間作業
每週 1-2 小時. Assignment 1: Think of a product you own like a video game, sports equipment, or an article of clothing. Complete the product analysis to determine what persuaded you that you wanted that item. Assignment 2: 1) Based on the definition of a fact as something that can be proven true, write one statement of fact then rewrite the statement as an opinion. 2) Write one statement that is a supported opinion and one that is an unsupported opinion. 3) Write a fact/observation statement, a fact/definition statement, an opinion-supported statement, and an opinion-unsupported statement. Assignment 3: 1) Write examples of a positive and a negative cause-and-effect situation. 2) Write an example of a false cause and a single cause fallacy, 3) Write an example of a causation/correlation and a false dilemma. Assignment 4: Write an example of each of these advertising techniques. Assignment 5: Select a sample piece of junk mail and write an analysis of the tactics used to persuade the public.作業
Assignments will provide students with opportunity to demonstrate their understanding of the concepts covered in each session.完成證書
Learner progress will be assessed by in-class participation, completion of in-class work and assignments, and an end-of-the course multiple-choice evaluation of the media literacy concepts covered in the course.我們無法翻譯此文，請刷新頁面並再試一次。
課堂經歷
英語程度 - 未知
美國 6 - 9 年級
Intermediate 等級
In the Media Literacy: Becoming an Informed Consumer, students will learn the foundational techniques used by marketers to get them to buy products. The topics covered include the advertising techniques of facts (observed and opinion) and opinions (supported and unsupported), positive and negative cause-and-effect situations, false cause and single cause fallacy, causation/correlation, false dilemma, circular reasoning, repetition, appeal to pity, bandwagon, testimonial, purr and weasel words. The class structure will be one of support for individual ideas and contributions. Discussion and questioning will be encouraged. I facilitate an inquiry-based approach to learning which I believe increases students self-sufficiency and encourages learning and collaboration. Learners will be able to interact with me through discussion in class and by posting text messages in the classroom outside of regular class time.
學習目標
After completing the lessons in this course, students will:
1) Interpret advertising critically.
2) Identify persuasive techniques.
3) Employ intellectual defenses against persuasive techniques.4) Create a mock advertisement employing at least three persuasive techniques.
5) Investigate advertising in a local newspaper
6) Recognize and analyze product placement in film
教學大綱
10 課程
超過 5 週課 1:
How the Media Targets Kids
Advertisers spend billions of dollars every year targeting kids. How do they do it? 60 分鐘線上直播課
課 2:
Advertising Techniques: Facts and Opinions
Interpreting advertising critically, recognizing manipulation techniques, and knowing the differences between messages using fact observation, fact definition, opinion supported, and opinion unsupported. 60 分鐘線上直播課
課 3:
Advertising Techniques: Positive and Negative
Positive and negative cause and effect events, false cause and single cause fallacy, causation/correlation, and false dilemma. 60 分鐘線上直播課
課 4:
Advertising Techniques: Social and Emotional
Circular reasoning, repetition, appeal to pity, bandwagon, testimonial, purr words and weasel words. 60 分鐘線上直播課
其他詳情
供應清單
Students need: A variety of junk mail samples. A daily or local newspaper sample to compare the amount of advertisements in comparison with news articles. Paper and pencils for note-taking and completing classwork.
外部資源
學習者無需使用標準 Outschool 工具以外的任何應用程式或網站。
來源
Samples of different types of advertisements from online sources that provide examples of the media literacy topics covered in class will be used.
已加入 December, 2018
4.6
361評論
教師專業知識和證書
3 教學證書
加州 教學證書 在 英語/語言藝術
加州 教學證書 在 小學教育
德州 教學證書 在 小學教育
博士學位 在 教育 從 University of Phoenix
I am offering this class because I believe students need to be more aware of the techniques used to persuade them to buy products. This knowledge will help them develop skills as informed consumers and avoid purchasing items that do not meet their expectations or needs. As a language arts specialist, I have taught media literacy many times over my 38-year teaching career. During that time, I never experienced a student who was not interested in learning more about advertising techniques and the psychological approach used to entice buyers. 評論
現場團體小班課程
US$70
每週每週2次，共 5 週
60 分鐘
有69 位學習者完成此課程
即時視訊會議
年齡: 10-15
2-9 每班學員人數
