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商店、品牌和廣告如何誘使您購買
Alan Gudiel
平均評分：4.9評論數量：(398)
商店、廣告和行銷人員用來吸引我們購買的行銷、定價和心理學技巧。學生將培養他們的社交技能和批判性思維來分析行銷策略。
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課堂經歷
In this class, we will learn about the psychological “tricks” and biases that stores and advertisements use to get/trick people to buy. Students will learn to analyze advertisements, offers, commercials, and in-store displays designed to get people to spend and/or over-spend. These include limited time offers, loss leaders, scarcity, urgency, and more, including: - How (grocery) stores and malls get you to stick around and buy more - Pricing Tricks (why “$14.99 with free shipping” outsells...
Students will learn the many tricks marketers and businesses use against them to get them to buy. They will learn to analyze advertisements, commercials, and in-store displays designed to get people to spend and/or over-spend. They will ultimately gain the tools to defend themselves against the endless barrage of marketing tricks that use their own brains against them.
I have extensively studied sales, marketing, and copywriting and have created advertisements and sales webinars for several years.
We will refer to books including Dollars and Sense, Predictably Irrational, Cashvertising, and more, but it is not necessary at all for students to have or to have read them.
平均評分：4.9評論數量：(398)
Hello! I'm Alan and I love teaching (and learning). I am a marketing consultant by day, and an online teacher in my free time. I graduated from San Diego State University in Journalism and Finance, and I am also certified to teach English as well...
團體課
US$24
每班見面一次
55 分鐘
由 349 學習者完成
即時視訊會議
Ages: 8-13
3-7 每班學員人數
