創建您自己的標誌和口號 - 廣告的藝術與商業
了解公司如何創建徽標和口號來幫助銷售產品。將討論流行行銷活動中顏色和文字的使用。學生將為新/現有產品或自己的企業創建徽標和口號
Lisa Kornberg
平均評分：
4.9
評論數量：(1,154)
熱門課程
包含什麼
2 現場會議
1 小時 50 分鐘 上課時間作業
每週 1-2 小時. Students will come to Class 2 with a their creative marketing art completed. The specific product category will be provided by me at the end of Class 1). All creative work will be done at home by hand or on the computer. This is an art class with a business focus and will introduce how art and design are used in the fields of advertising and marketing. We will focus our discussions on what the art communicates to potential customers.我們無法翻譯此文，請刷新頁面並再試一次。
課堂經歷
Get $10 off this course with coupon code KORNBSEPTOCT10 until Oct 31, 2024. Creating a great logo and slogan for a product may be one of the most important tasks for a business owner or marketing executive. The logo and the slogan must be visually appealing, clear and catchy to be effective. Using examples of some popular brands (Nike, Target, BMW, Skittles, etc.), students will learn how companies create logos and slogans to convince customers to buy their products. The fundamentals of marketing art such as color, font, form, and emotional appeal will be discussed. We'll have fun while we learn and we'll play the "Slogan Game" in class. Using the examples we discussed in class, students will have a chance to create a slogan and logo, product name for a cool new product/service or a their own small business idea. They will design the corresponding marketing art by hand or via the computer. In our second class, each student will share their work and the reasoning for their creative artistic choices. We'll discuss, ask questions, and have fun!
學習目標
Student will learn fundamental concepts of marketing and marketing art. This includes color, font, form, emotional appeal and target market, product image, and product benefits.
其他詳情
供應清單
Students can use any art supplies they have at home ( large piece of white drawing paper. colored pencils, crayons, markers, etc.) or computer software available to them.
1 註冊後即可取得文件
外部資源
學習者無需使用標準 Outschool 工具以外的任何應用程式或網站。
已加入 August, 2019
4.9
1154評論
熱門課程
教師專業知識和證書
紐約 教學證書
碩士 由 New York University- Stern School of Business
As a tenured, certified, Business Teacher I've taught many marketing classes to students. As a former art student I have enjoyed introducing students to the way art is used in the fields of advertising and marketing. It's always very popular and kids love to learn about logos and slogans by discussing popular examples and then creating their own. It's all about communication and creativity, two important skills for students to practice. Whether you are interested in fine arts, starting a business, or working as a creative for one, this class is a fun way to learn how to use art to market products and services.
Based on my extensive experience teaching this subject, I know how to make it interesting and fun. Students will be talking about their experience in this course for a long time!!評論
現場團體小班課程
US$44
用於 2 課程每週1次，共 2 週
55 分鐘
有191 位學習者完成此課程
即時視訊會議
年齡: 9-14
4-10 每班學員人數
