한국어
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상점, 브랜드 및 광고가 구매를 유도하는 방법
Alan Gudiel
평균 평점:4.9수강 후기 수:(398)
매장, 광고, 마케팅 담당자가 구매를 유도하기 위해 사용하는 마케팅, 가격 책정 및 심리학적 요령입니다. 학생들은 마케팅 전략을 분석하기 위한 사회적 기술과 비판적 사고를 개발합니다.
보고계신 지문은 자동 번역 되었습니다
수업 경험
In this class, we will learn about the psychological “tricks” and biases that stores and advertisements use to get/trick people to buy. Students will learn to analyze advertisements, offers, commercials, and in-store displays designed to get people to spend and/or over-spend. These include limited time offers, loss leaders, scarcity, urgency, and more, including: - How (grocery) stores and malls get you to stick around and buy more - Pricing Tricks (why “$14.99 with free shipping” outsells...
Students will learn the many tricks marketers and businesses use against them to get them to buy. They will learn to analyze advertisements, commercials, and in-store displays designed to get people to spend and/or over-spend. They will ultimately gain the tools to defend themselves against the endless barrage of marketing tricks that use their own brains against them.
I have extensively studied sales, marketing, and copywriting and have created advertisements and sales webinars for several years.
We will refer to books including Dollars and Sense, Predictably Irrational, Cashvertising, and more, but it is not necessary at all for students to have or to have read them.
평균 평점:4.9수강 후기 수:(398)
Hello! I'm Alan and I love teaching (and learning). I am a marketing consultant by day, and an online teacher in my free time. I graduated from San Diego State University in Journalism and Finance, and I am also certified to teach English as well...
그룹 수업
₩100
클래스당1회 수업
55분
349 명의 학생이 수업을 완료함
실시간 화상 수업
Ages: 8-13
수업당 학습자 3-7 명
