Social Media Marketing (SMM) is the strategic use of social media platforms to boost brand awareness, engage audiences, generate leads, and build meaningful relationships with customers. This self-paced course for teens is designed to equip learners with the skills needed to excel in the ever-evolving digital landscape.


Course Overview:

In this flexible, self-paced class, students will dive into the role of a Social Media Manager, learning how to build a brand and grow a business through effective digital marketing strategies.

What Will Be Taught:

🎯 Social Media Marketing Fundamentals: Understanding the core concepts and importance of SMM.

🎯 Personal Branding: Developing a personal brand to enhance career opportunities.

🎯 Platform Mastery & Content Strategy: Gaining expertise in platforms like Instagram, TikTok, YouTube, and more, and learning best practices for content strategy.

🎯 Marketing Strategy: Formulating and executing a comprehensive social media marketing strategy.

🎯 Campaign Management: Learning the steps to create, execute, and monitor successful social media campaigns.

🎯 Analytics and Optimization: Using analytics to measure performance and optimize strategies.


Class Structure:

Each week, students will engage in:

1️⃣ Video Lectures: Concise and informative video lectures (10-15 minutes each) introducing the week's topic.
2️⃣ Assignments: 2-3 practical assignments that apply the week's lessons to real-world scenarios. Assignments are optional and can be submitted for feedback during the teacher interaction window.
2️⃣ Quizzes: Weekly quizzes with 5-10 multiple-choice questions to reinforce the material. Quizzes are auto-graded and provide immediate feedback.

Teaching Style:

The course is designed to be engaging and interactive, blending video lectures with practical assignments and quizzes. The teaching style emphasizes real-world applications, encouraging students to actively participate and apply their learning.

Interaction:

While the course is self-paced, learners will have opportunities to interact with the instructor through assignment feedback and messaging during the teacher interaction window. This ensures that students receive personalized guidance and support as they progress through the course.

By the end of this course, students will have a solid understanding of social media marketing, ready to build their online presence and embark on a career in digital marketing.