La ciencia secreta detrás del diseño de una tienda de comestibles: cómo consiguen que compres cosas que ni siquiera sabías que querías

"Mom can we stop at the store and get pizza rolls for dinner?..." An hour later you emerge from the grocery store with your Mom feeling like she bought one of everything in the store. 

By the time you get home, you realize that she did buy waaaaay more than you asked for. Maybe this is why you hate going grocery shopping with your Mom; but did you know that grocery stores are designed to keep you in them longer and buying more?

It's All In The Layout!

Grocery stores and Supermarkets combine science, human behavior and merchandising techniques to turn a simple shopping trip into a shopping spree. 

Knowledge is Power!

During this class you will learn the tricks and techniques used to generate more sales of items throughout the grocery store and become a better educated, smarter, and wealthier consumer. 

Learn the secrets why the dairy and milk cases are in the far back of the store and why the bakery is in the corner beyond the entrance and what is being communicated by the items on the endcap displays. 

Learn how impulse buys are staged and why candy, magazines and easy-to-grab items are placed by the registers as you're waiting in line to check-out.

Learn these scientific placements and how they trigger human behaviors and what you can do to overcome them and only buy what you went into the store to purchase.