Cómo hacer crecer tu canal de YouTube y convertirte en tu propia marca (FLEX) (14-18 años)

This is a flex class. There are NO live meetings for this class. All material will be posted weekly, and participation will be done through Outschool. The materials are available for you to view at your own convenience.

This course is designed to teach students on how to grow their YouTube channel and develop their own brand. Students will learn the following topics:

Week 1 - The Planning Phase

In the first week, students will learn how to plan and research for their channel. I'll be sharing a video powerpoint presentation that each student will view. The following topics will be covered:

° Finding your Niche
° Setting up your goals
° Strategies on how to plan and research video ideas

There will also be classroom discussion topics followed by a brainstorming exercise. A worksheet will be provided for the brainstorming exercise. The brainstorming exercise will help students find their niche, setting goals, and coming up with video ideas for their channel. Discussion topics will be posted every other day.

Week 2 - The Production & Editing Phase

In the second week, students will learn how to film & edit videos for their channel. We will be using Capcut on our devices such as an iPhone, iPad, or an Android phone. The following topics will be covered:

° How to film with your own equipment
° The importance of editing their videos such as adding music, titles, etc.
° Copyright awareness
° How to use Canva to create thumbnails
° How to upload your completed video to your channel

Students will record a sample video for their YouTube channel. Once they have finished the recording process, they will edit their videos using CapCut. They will also learn how to create a thumbnail using Canva and how to upload the video to their channel. A video instruction will be provided. There will also be discussion topics posted every other day.

Week 3 - YouTube Studios Phase

In the third week, students will learn the things they will need to do after uploading their video to YouTube. We will be using Canva and YouTube Studios app on our devices such as an iPhone, iPad, or an Android phone. The following topics will be covered:

° How to upload thumbnails from Canva
° Techniques on coming up with a video title
° Techniques on filling out the video description
° End screen cards, playlist, and tags

There will also be classroom discussion topics followed by a brainstorming exercise. A worksheet will be provided for the brainstorming exercise. During the brainstorming exercise, students will practice filling out a sample YouTube description page. A video instruction will be provided. There will also be discussion topics posted every other day.

Week 4 - Identifying and developing your own brand

In the fourth week, students will learn about branding, monetization, and understanding your target audience. The following topics will be covered:

° The importance of engaging with their audience & staying safe when answering comments
° Ways to monetize their channels 
° YouTube Analytics
° Understanding your target audience

I'll be sharing a video powerpoint presentation and students will follow along with a provided worksheet. The worksheet is designed to help students identify their own brand and come up with ways to monetize their YouTube channel. There will also be discussion topics posted every other day.

Each student should have an existing channel or they can create one before class. This class is structured as a fun and creative environment and I want my students to be involved. Students will be able to ask questions and interact with me through the classroom discussion area.