Cómo las tiendas, las marcas y los anuncios te engañan para que compres
Qué está incluido
1 reunión en vivo
55 minutos horas presencialesExperiencia de clase
In this class, we will learn about the psychological “tricks” and biases that stores and advertisements use to get/trick people to buy. Students will learn to analyze advertisements, offers, commercials, and in-store displays designed to get people to spend and/or over-spend. These include limited time offers, loss leaders, scarcity, urgency, and more, including: - How (grocery) stores and malls get you to stick around and buy more - Pricing Tricks (why “$14.99 with free shipping” outsells “$9.99 with $5 shipping”) - Bias & Heuristic Tricks (why “only 2 spaces left” and “24-hour flash sales” work so well) - Why and how sales lead people to buy things they don’t need “as a future gift” or “just in case” - Why people are more satisfied with their purchase (and less likely to return it) if it was "on sale" Students will become better buyers, and will learn a lot about consumer behavior, marketing, cognitive biases, and psychology. They will ultimately gain the tools to defend themselves against the endless barrage of marketing tricks that use their own brains against them.
Metas de aprendizaje
Students will learn the many tricks marketers and businesses use against them to get them to buy. They will learn to analyze advertisements, commercials, and in-store displays designed to get people to spend and/or over-spend. They will ultimately gain the tools to defend themselves against the endless barrage of marketing tricks that use their own brains against them.
Otros detalles
Recursos externos
Los estudiantes no necesitarán utilizar ninguna aplicación o sitio web más allá de las herramientas estándar de Outschool.
Fuentes
We will refer to books including Dollars and Sense, Predictably Irrational, Cashvertising, and more, but it is not necessary at all for students to have or to have read them.
Reseñas
Clase única en vivo
19 US$
por claseSe reúne una vez
55 min
Completado por 360 alumnos
Videoconferencias en vivo
Edades: 8-13
3-7 alumnos por clase
Asistencia financiera
Tutoría
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