In this webinar we walked through how to actually use the data on your Insights Dashboard, starting from the pain points instead of the metrics. The through-line: stop looking at numbers and start answering questions. Problem → data → diagnosis → action.
We worked through the situations educators bring up most:
- My class isn't enrolling. Check marketplace views, class page views, and conversion together. Marketplace views alone won't tell you much. If views are down but conversion is up, you're in better shape than you think. If views are climbing and conversion is falling, that's the more worrying signal, and it usually points at the listing, pricing, schedule, or age range.
- Should I open another section? Look at click-through rate (page views divided by marketplace views), conversion, and whether new learners are actually coming in. A full class that fills on rollover isn't evidence that a second section will fill.
- Should I cancel or retire a class? Know your own enrollment timing before you panic. Then look at payout per teaching hour, not just headcount. Three learners can still be worth running.
- I keep having to find new learners. That's a retention question. Compare 30-day to 90-day retention to see where families drop off, and decide whether you need to rework the top of your funnel or build the next step.
- Something changed. Should I panic? Zoom out. Month, then year, then all-time. Compare apples to apples on school calendars, holidays, and time zones.
A few things worth sitting with:
- Data doesn't have an opinion. Go in willing to hear something you don't want.
- Comparison traps are real. Someone else's 50% conversion rate tells you nothing without knowing the volume behind it, and their revenue tells you nothing without their hours.
- Track your hours outside the classroom. If you're not counting prep and admin, you don't actually know your hourly rate.
- Define what you're optimizing for (earnings, learner reach, or sustainability) before you decide what to change.
- After you make a change, wait. Give it enough time to produce data worth reading, then go back and check whether the decision worked.
Luke from the data team joined for Q&A and shared what's coming: section-level metrics, expanded marketplace insights and search-term visibility, and family-level tracking that would work more like a CRM. He also confirmed the CSV download at the bottom of the Insights page includes more than what's displayed, including saves.
Watch the recording
View the slides
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