Teen Social Media Marketing & Content Creation Masterclass (6-Week Course)
What's included
6 live meetings
6 in-class hoursHomework
1-2 hours per week. 1-2 per weekAssessment
includedClass Experience
US Grade 9 - 12
Beginner - Intermediate Level
Are you a teen who loves creating content but feels stuck watching others go viral while your posts barely get noticed? Wondering how some of your peers seem to know exactly what to post and when? Let's be real - building a strong social media presence isn't just about getting likes. Whether you're dreaming of becoming a content creator, building a platform for your passion project, or getting a head start on your future career, you need more than just basic posting skills. As your dedicated mentor, I'll work with you for 6 weeks to help you: • Find your authentic voice and stand out from the crowd • Create content that actually connects with your audience (no cringe!) • Build a strategy that works for YOUR goals, not someone else's • Learn the real-world skills that schools don't teach about digital marketing No cookie-cutter templates or outdated advice here. I'll guide you through creating real content, trying out different strategies, and building your own unique online presence. You'll get my direct feedback and support every step of the way during our weekly one-hour sessions. By the end of our time together, you'll have: • A portfolio of professional-quality content • A clear strategy for growing your platform • Real marketing skills that colleges and employers value • The confidence to build your online presence YOUR way Stop watching from the sidelines while others build their dreams online. Start turning your social media skills into real opportunities. Perfect for: • Aspiring content creators (14-18 years old) • Young entrepreneurs • Students interested in marketing and social media • Anyone wanting to build a strong digital presence for their future --- ✨ Don’t see a time that works for you? No problem! Just send us a message, and we'd be happy to set up a time that fits your schedule. We have availability throughout the week, so let us know what works best, and we’ll make it happen! ✨
Learning Goals
1. Strategic Marketing
• Develop marketing strategy fundamentals
• Create targeted content plans
• Master platform-specific techniques
• Understand audience engagement
2. Content Creation
• Master basic photo/video creation
• Develop editing skills
• Create engaging written content
• Build a content portfolio
Syllabus
6 Lessons
over 6 WeeksLesson 1:
Marketing Strategy & Brand Development
• Defining your personal brand and target audience
• Understanding different platform purposes and audiences
• Creating your unique content strategy
• Developing your brand voice and aesthetic
60 mins online live lesson
Lesson 2:
Content Creation Fundamentals
• Photography and videography basics for social media
• Editing techniques and tools
• Writing engaging captions and calls-to-action
• Creating content templates and style guides
60 mins online live lesson
Lesson 3:
Platform Deep Dive - Instagram & TikTok
• Setting up and optimizing business profiles
• Creating engaging Reels and TikTok content
• Stories, highlights, and interactive features
• Hashtag strategies and post timing
60 mins online live lesson
Lesson 4:
Advanced Content & YouTube
• YouTube channel setup and optimization
• Long-form vs short-form content creation
• Thumbnail design and video descriptions
• Cross-platform content adaptation
60 mins online live lesson
Other Details
External Resources
Learners will not need to use any apps or websites beyond the standard Outschool tools.
Teacher expertise and credentials
1 teacher has a Graduate degree
Master's Degree in Biology/Biological Sciences from University of Calgary
6 teachers have a Bachelor's degree
Bachelor's Degree in Music from Wilfrid Laurier University
Bachelor's Degree from University of Ottawa
Bachelor's Degree in Computer Engineering from University of Montreal
Bachelor's Degree in Music from University of Western Ontario
Bachelor's Degree in Music from Berklee College of Music
Bachelor's Degree in Electrical Engineering from University of New Brunswick
2 teachers have an Associate's degree
Associate's Degree in Computer Engineering from Polytechnique de Montreal
Associate's Degree in Music from The Royal Conservatory of Music Canada
Life & Career Coach, Social Media Marketing Strategist, and Digital Marketing Expert
Hello! I'm Kennedy Crossland, a multi-passionate entrepreneur dedicated to helping creators and businesses build confidence, grow their online presence, and achieve measurable success. With a dynamic background in digital marketing and public relations, I guide clients through crafting impactful strategies that align with their goals.
My Approach:
• Holistic Growth Strategy: I combine personal development coaching with cutting-edge digital marketing expertise to help you grow personally and professionally.
• Data-Driven Marketing: I utilize analytics, SEO, and trend analysis to optimize your social media performance and engagement.
• Authentic Personal Branding: I help you create a compelling online presence that reflects your true values and resonates with your target audience.
What Sets Me Apart:
• Proven Track Record: Extensive experience managing high-impact marketing campaigns, including six-figure income brands.
• Industry Versatility: Expertise across various industries such as fashion, tech, non-profits, and the arts.
• Results-Oriented: Focused on delivering measurable growth in visibility, engagement, and revenue.
• Empathetic Leadership: Providing a supportive environment to empower clients in achieving their goals.
• Strategic Vision: Crafting actionable and customized marketing plans tailored to each client’s unique needs.
Expertise & Services:
• Social Media Strategy & Content Creation
• SEO, Google Ads, and Facebook Ads
• Event Planning & Branding
• Public Relations & Media Strategy
• Keyword Research & Website Optimization
• Content Planning & Calendar Management
• Analytics & Performance Tracking
• Confidence Building & Career Transition Coaching
Background & Achievements:
• Graduate of Mount Saint Vincent University with a BA in Public Relations/Communications
• NLS Certified Pool Lifeguard and Certified Red Cross Water Safety Instructor
• Digital Marketing Strategist with experience in managing campaigns for brands like Tryste Media, Voda Retreats, and Birch Hills Private School
• Lead marketing and public relations efforts for high-profile events like Toronto Swim Week
• Six-figure revenue generator for independent PR and marketing companies
• Award-winning performer and dedicated volunteer with numerous non-profit organizations
Whether you're looking to enhance your social media presence, create a thriving brand, or develop confidence in your career, I provide the tools and strategies to help you succeed. My combination of industry experience and coaching expertise ensures a comprehensive approach to your personal and professional growth.
Ready to take your brand to the next level? Let’s work together to make it happen!
Reviews
Live Group Course
$52
weekly1x per week, 6 weeks
60 min
Live video meetings
Ages: 13-18
1-4 learners per class