Students will learn the many tricks marketers and businesses use against them to get them to buy. They will learn to analyze advertisements, commercials, and in-store displays designed to get people to spend and/or over-spend. They will ultimately gain the tools to defend themselves against the endless barrage of marketing tricks that use their own brains against them. 

I have extensively studied sales, marketing, and copywriting and have created advertisements and sales webinars for several years.

We will refer to books including Dollars and Sense, Predictably Irrational, Cashvertising, and more, but it is not necessary at all for students to have or to have read them.