独自のロゴとスローガンを作成する - 広告の芸術とビジネス
企業が製品の販売を促進するためにロゴやスローガンを作成する方法を学びます。人気のマーケティングキャンペーンにおける色とテキストの使用について説明します。学生は、新製品や既存製品、または自分のビジネス用のロゴとスローガンを作成します。
Lisa Kornberg
平均評価:
4.9
レビュー数:(1,154)
Popular
含まれるもの
2 ライブミーティング
1 時間 50 分 授業時間宿題：
週あたり 1-2 時間. Students will come to Class 2 with a their creative marketing art completed. The specific product category will be provided by me at the end of Class 1). All creative work will be done at home by hand or on the computer. This is an art class with a business focus and will introduce how art and design are used in the fields of advertising and marketing. We will focus our discussions on what the art communicates to potential customers.この文章は自動翻訳されています
このクラスで学べること
Get $10 off this course with coupon code KORNBSEPTOCT10 until Oct 31, 2024. Creating a great logo and slogan for a product may be one of the most important tasks for a business owner or marketing executive. The logo and the slogan must be visually appealing, clear and catchy to be effective. Using examples of some popular brands (Nike, Target, BMW, Skittles, etc.), students will learn how companies create logos and slogans to convince customers to buy their products. The fundamentals of marketing art such as color, font, form, and emotional appeal will be discussed. We'll have fun while we learn and we'll play the "Slogan Game" in class. Using the examples we discussed in class, students will have a chance to create a slogan and logo, product name for a cool new product/service or a their own small business idea. They will design the corresponding marketing art by hand or via the computer. In our second class, each student will share their work and the reasoning for their creative artistic choices. We'll discuss, ask questions, and have fun!
学習到達目標
Student will learn fundamental concepts of marketing and marketing art. This includes color, font, form, emotional appeal and target market, product image, and product benefits.
その他の情報
受講に必要なもの
Students can use any art supplies they have at home ( large piece of white drawing paper. colored pencils, crayons, markers, etc.) or computer software available to them.
クラス登録時に 1 の学習素材が提供されます
外部リソース
学習者は、Outschoolが提供する基本ツール以外のアプリやウェブサイトを使用する必要はありません。
参加しました August, 2019
4.9
1154レビュー
Popular
教師の専門知識と資格
ニューヨーク 教員免許
修士号 New York University- Stern School of Businessから
As a tenured, certified, Business Teacher I've taught many marketing classes to students. As a former art student I have enjoyed introducing students to the way art is used in the fields of advertising and marketing. It's always very popular and kids love to learn about logos and slogans by discussing popular examples and then creating their own. It's all about communication and creativity, two important skills for students to practice. Whether you are interested in fine arts, starting a business, or working as a creative for one, this class is a fun way to learn how to use art to market products and services.
Based on my extensive experience teaching this subject, I know how to make it interesting and fun. Students will be talking about their experience in this course for a long time!!レビュー
ライブグループクラス
$44
2 クラス分週に1回、 2 週間
55 分
191 人がクラスを受けました
オンラインライブ授業
年齢: 9-14
クラス人数： 4 人-10 人
