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美容とビジネス起業

起業家精神を探る: リップクリームの作成、コストの計算、ブランドの構築。
Elizabeth McMann
平均評価:
4.9
レビュー数:
(513)
クラス
再生

含まれるもの

4 録画レッスン
4 週間
教師のサポート
1年間のアクセス
コンテンツに
宿題:
週あたり 2-4 時間. Lesson 1: Let’s make our lip balm! Lesson 2: Kahoot quiz. 1) Calculate cost and list possible other expenses. 2) Scavenger Hunt! Find a similar product to discover where and how much it sells for. Share links, pictures, screenshots, etc for what you find. 3) Make a list for where and how you will sell your products. Lesson 3: By now you should have a good idea of what you will sell your product for. Now, we will make a list for each section on our attached paper today. 1) Who is going to purchase my product(s) and why? 2) How can I upsell my customers? Also, think about how to retain current customers. 3) Psychographics 4) Demographics 5) How will you be selling your product(s)? 6) List ingredients and their benefits. Lesson 4: 1) Create your own S.W.O.T. analysis! 2) Write a few sentences describing your competitive edge.
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このクラスで学べること

So simple yet so many endless possibilities! Learn step-by-step instructions for planning, gathering ingredients and making lip balm. I will give specific measurements, ingredients and instructions. However, once you learn how to make this brilliant creation, you will be able to make your own unique modifications. Once we have mastered making them, we will create a plan to market and sell our lip balm. Learners must use math to calculate ROI and complete an effective cost analysis. 

Scavenger Hunt: Students will be on the hunt to share what they can find on the internet to make their lip balm marketable and stand out. Some ideas we will discuss include: Adding colors, scents, organic or natural ingredients, using environmentally safe packaging and varieties of container options. We will then create a S.W.O.T. analysis outlining our "Strengths, Weaknesses, Opportunities and Threats". 

Where and how will we sell them? Some ideas we will discuss include: Wedding/baby shower gift ideas, holiday gifts, online, social media and local boutiques. Other things to include when planning, designing and marketing our lip balms is shipping rates and packaging. 

Kahoot Games: Learners will compete with each other on the leaderboard each week as we play games recalling business terms that we learned in class. 

Here's a breakdown of what will happen during this 4-week course:

We will learn to make two types of lip balms with beeswax or a vegan option. Review the plans to make our lip balm, gather supplies and handcraft tangible lip balms. Scavenger Hunt! - Students will search and share links for sites like Pinterest for ideas on how to make their lip balm stand out amongst the competition.
Cost breakdown: What did it cost to make our lip balm? What should we sell them for? Scavenger Hunt! - Sneak into the enemy camps to find similar products and share what they are being sold for elsewhere. Kahoot game team competition for terms we've learned in class. 
Who, what, when, where and how can we sell our lip balm? Dive into identifying and reaching our target market. Scavenger Hunt! - Search physical stores and/or online marketplaces to see where they are currently being sold and how they are being marketed. 
Time to take out the competition and prepare our S.W.O.T. analysis! Play our final game of Kahoot to show off all the new business terms you have now mastered.
学習到達目標
Learn how to market your products
Learn how to price products
学習目標

シラバス

4 レッスン
4 週間以上
レッスン 1:
Let’s make our lip balm!
 I will demonstrate how to make both beeswax and vegan lip balm. 
1 割り当て
レッスン 2:
Money Week!
 Learn how to break down the cost to make your product and determine what to sell it for. 
1 割り当て
17 分のビデオレッスン
レッスン 3:
Target Market!
 By now you should have a good idea of what you will sell your product for. Now, we will make a list for each section on our attached paper today. 1) Who is going to purchase my product(s) and why? 2) How can I upsell my customers? Also, think about how to retain current customers. 3) Psychographics 4) Demographics 5) How will you be selling your product(s)? 6) List ingredients and their benefits. 
1 割り当て
レッスン 4:
S.W.O.T Analysis
 Create your own S.W.O.T. analysis! 2) Write a few sentences describing your competitive edge. 
1 割り当て

その他の情報

保護者へのお知らせ
Learners might need help operating our double boiler or working on the stove. *Note* You do not need a double boiler for this class, there are many other options for making your own.
受講に必要なもの
A complete supply list will be available upon enrollment.
指導言語
英語
参加しました January, 2020
4.9
513レビュー
プロフィール
教師の専門知識と資格
学士号 Eastern Michigan University から 科学 へ
I have taken many university courses on business entrepreneurship and have a minor in marketing. 

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