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Social Media Marketing: Teen Summer Camp in Marketing Strategy and Planning
Ferrell Studios
Average rating:5.0Number of reviews:(26)
Social media isn’t just for personal use, today it is essential to countless jobs and industries! In this camp, we’ll learn the basics of social media marketing through planning and strategies.
Class experience
US Grade 9 - 12
Beginner - Intermediate Level
Social Media Marketing (SMM) is the use of social media by marketers to increase brand awareness, identify key audiences, generate leads and build meaningful relationships with customers. Social media allows businesses to gain a competitive advantage through the creation and distribution of valuable, relevant and consistent content to attract and retain clearly-defined audiences. To prevail in the working world, companies and individuals must prepare for the future of social; just having...
The benefits of and why social media marketing is important How to develop their personal brands How to create a social media marketing strategy Creating and optimizing business profiles on each social network Implementing a social media content strategy on each social network How to launch a social media marketing campaign
Luke Ferrell has worked in the marketing realm, specifically in social media and influencer marketing, in various settings from small business to corporate. He has taught and mentored both teens and young adults in secondary and higher education in marketing, public speaking, and theatre.
Homework Offered
Students will be assigned brief optional exercises to practice what was covered in class.0 - 1 hours per week outside of class
Assessments Offered
The camp will culminate in a final presentation to be delivered by each student on the final day outlining a social media marketing strategy for a brand of their creation.Grades Offered
We will use a few different tools to enhance the class experience. Google Docs- We will use Google Docs to complete assignments and collaborate during class time. Google Forms- Formal assessments will be given using Google Forms. YouTube- Classes will occasionally include YouTube videos of professionals in the field providing their expertise to students. Students will also be asked to analyze company's social media strategies. While students do not need to create an account, they will be accessing some companies's public social media pages. Students will be exploring various industry articles and blog posts provided by the instructor.
“Essentials of Social Media Marketing,” by Michelle Charello
Average rating:5.0Number of reviews:(26)
Ferrell Studios offers exceptional and affordable performing arts education and theatrical productions. We are dedicated to providing high-quality instruction to children, teens, and young adults who have a passion for the arts. Our experienced...
Group Class
$100
for 5 classes5x per week, 1 week
60 min
Live video meetings
Ages: 13-18
3-8 learners per class
