Social Media Marketing: Semester Class in Marketing Strategy and Planning
Social media isn’t just for personal use, today it is essential to countless jobs and industries! In this class, we’ll learn the basics of social media marketing through planning and strategies.
Ferrell Studios
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5.0
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What's included
18 live meetings
13 hrs 30 mins in-class hoursHomework
1-2 hours per week. Students will be assigned brief optional exercises to practice what was covered in class.Assessment
Students will be given graded assignments, quizzes, and two exams to monitor progress and engagement. Students will also engage with collaborative exercises in class and will receive feedback on these exercises. Rubrics and written feedback may be used to give feedback on assignments.Grading
Students who require a numeric grade must let the instructor know within the first week of class. Students who will require a grade must complete assignments, quizzes, and in-class activities to monitor progress.Class Experience
US Grade 9 - 11
Beginner - Intermediate Level
Social Media Marketing (SMM) is the use of social media by marketers to increase brand awareness, identify key audiences, generate leads and build meaningful relationships with customers. Social media allows businesses to gain a competitive advantage through the creation and distribution of valuable, relevant and consistent content to attract and retain clearly-defined audiences. To prevail in the working world, companies and individuals must prepare for the future of social; just having accounts on Facebook, Twitter, and LinkedIn will no longer cut it. Social Media is all about planning and strategy. In this 9-week class, students will both learn about and simulate the role of a Social Media Manager and how companies and individuals can build their brand and business through targeted and cohesive digital marketing strategy. Below is a breakdown of the topics of each of our class sessions as well as accompanying assignments. WEEK 1 Day 1: Course Introduction & Introduction to Social Media Marketing Day 2: Developing Your Personal Brand Assignments Due: Time Spend on Social Media Apps WEEK 2 Day 1: Social Media Marketing Strategy Day 2: Marketing with Facebook Assignments Due: Week 1 Quiz, Social Media Marketing Strategy and Plan WEEK 3 Day 1: Marketing with Instagram Day 2: Marketing with Twitter Assignments Due: Week 2 Quiz, Facebook Content Strategy, Analyze Company Instagram Posts WEEK 4 Day 1: Marketing with Snapchat Day 2: Marketing with Pinterest and LinkedIn Assignments Due: Week 3 Quiz, Twitter Content Strategy, Snapchat Content Strategy WEEK 5 Day 1: Midterm Exam Day 2: Marketing with YouTube Assignments Due: Week 4 Quiz, Well-Being Exercises, LinkedIn Content Strategy WEEK 6 Day 1: Marketing with TikTok Day 2: Blogs, Vlogs, Podcasts, and Webinars Assignments Due: Week 5 Quiz, YouTube Content Strategy, TikTok Content Strategy WEEK 7 Day 1: Social Media Marketing Campaigns Day 2: Influencer Marketing with Social Media Assignments Due: Week 6 Quiz, Blog Post Assignment WEEK 8 Day 1: Employee Advocacy Day 2: Social Media Policies and Crisis Response Plan Assignments Due: Week 7 Quiz WEEK 9 Day 1: Social Selling, Social Media Analytics and Measuring ROI Day 2: Final Exam Assignments Due: Week 8 QuizSocial Media Policy Assignment
Learning Goals
How social media has disrupted traditional marketing
The benefits of and why social media marketing is important
How to develop their personal brands
How to create a social media marketing strategy
Creating and optimizing business profiles on each social network
Implementing a social media content strategy on each social network
The benefits of and how to market with blogs, vlogs, podcasts and webinars
How to launch a social media marketing campaign
How to create a social media influencer marketing strategy
Creating an employee advocacy program
Social media policies and crisis response plans
Social media advertising on each social network
Social selling
Social media analytics and measuring ROI
Syllabus
18 Lessons
over 9 WeeksLesson 1:
Course Introduction & Introduction to Social Media Marketing
Students will be introduced to the field of social media marketing and determine careers available and skills needed in the social media marketing space. 45 mins online live lesson
Lesson 2:
Developing Your Personal Brand
Students will define their personal brand through their target audience, vision and purpose, values, passions, and goals. Students will understand the platforms and tools available to market their personal brand for networking and career opportunities. 45 mins online live lesson
Lesson 3:
Social Media Marketing Strategy
Students will understand the steps of developing a comprehensive social media marketing strategy and create a one-week social media content calendar for a brand. 45 mins online live lesson
Lesson 4:
Marketing with Facebook
Students will understand the role of Facebook in a company's overall marketing strategy and develop a post idea to leverage Facebook to achieve a brand's marketing goals. 45 mins online live lesson
Other Details
Parental Guidance
We will use a few different tools to enhance the class experience.
Google Docs- We will use Google Docs to complete assignments and collaborate during class time.
Google Forms- Formal assessments will be given using Google Forms.
YouTube- Classes will occasionally include YouTube videos of professionals in the field providing their expertise to students.
Students will also be asked to analyze company's social media strategies. While students do not need to create an account, they will be accessing some companies's public social media pages.
Students will be exploring various industry articles and blog posts provided by the instructor.
Supply List
This class will use Canvas as a Learning Management System. Canvas is free to use, and students will be asked to make an account and join our class section.
External Resources
In addition to the Outschool classroom, this class uses:
Sources
“Essentials of Social Media Marketing,” by Michelle Charello
Joined March, 2022
5.0
72reviews
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Teacher expertise and credentials
4 teachers have a Bachelor's degree
Bachelor's Degree in Theatre Arts from Rutgers University
Bachelor's Degree in Theatre Arts from Hunter College
Bachelor's Degree in Theatre Arts from Temple University
Bachelor's Degree in Journalism from Temple University
Luke Ferrell has worked in the marketing realm, specifically in social media and influencer marketing, in various settings from small business to corporate. He has taught and mentored both teens and young adults in secondary and higher education in marketing, public speaking, and theatre.Reviews
Live Group Course
$34
weekly2x per week, 9 weeks
45 min
Completed by 7 learners
Live video meetings
Ages: 13-18
3-5 learners per class
