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Social Media Marketing: Semester Class in Marketing Strategy and Planning
Ferrell Studios
Average rating:5.0Number of reviews:(26)
Social media isn’t just for personal use, today it is essential to countless jobs and industries! In this class, we’ll learn the basics of social media marketing through planning and strategies.
Class experience
US Grade 9 - 11
Beginner - Intermediate Level
Social Media Marketing (SMM) is the use of social media by marketers to increase brand awareness, identify key audiences, generate leads and build meaningful relationships with customers. Social media allows businesses to gain a competitive advantage through the creation and distribution of valuable, relevant and consistent content to attract and retain clearly-defined audiences. To prevail in the working world, companies and individuals must prepare for the future of social; just having...
18 lessons//9 Weeks
Week 1Lesson 1Course Introduction & Introduction to Social Media MarketingStudents will be introduced to the field of social media marketing and determine careers available and skills needed in the social media marketing space.Lesson 2Developing Your Personal BrandStudents will define their personal brand through their target audience, vision and purpose, values, passions, and goals. Students will understand the platforms and tools available to market their personal brand for networking and career opportunities.Week 2Lesson 3Social Media Marketing StrategyStudents will understand the steps of developing a comprehensive social media marketing strategy and create a one-week social media content calendar for a brand.Lesson 4Marketing with FacebookStudents will understand the role of Facebook in a company's overall marketing strategy and develop a post idea to leverage Facebook to achieve a brand's marketing goals.Week 3Lesson 5Marketing with InstagramStudents will understand the role of Instagram in a company's overall marketing strategy and analyze how a brand utilizes Instagram as part of their marketing strategy.Lesson 6Marketing with TwitterStudents will understand the role of Twitter (X) in a company's overall marketing strategy and analyze how a brand utilizes Instagram as part of their marketing strategy.Week 4Lesson 7Marketing with SnapchatStudents will understand the role of Instagram in a company's overall marketing strategy and develop a content idea to utilize Snapchat to address one of the "4 P's" of Marketing.Lesson 8Marketing with Pinterest and LinkedInStudents will understand the role of Pinterest and LinkedIn in a company's overall marketing strategy and analyze how a brand utilizes Pinterest as part of their marketing strategy.Week 5Lesson 9Midterm ExamStudents will take a multiple-choice Midterm Exam to assess their progress in relevant competencies in the social media marketing field.Lesson 10Marketing with YouTubeStudents will understand the role of YouTube in a company's overall marketing strategy and use a case study to make recommendations on how a fictitious brand could use YouTube to address particular goal or challenge.Week 6Lesson 11Marketing with TikTokStudents will understand the role of TikTok in a company's overall marketing strategy and develop a Hashtag Challenge for a brand to increase brand awareness, among other goals.Lesson 12Blogs, Vlogs, Podcasts, and WebinarsStudents will understand the role of Blogs, Vlogs, Podcasts, and Webinars in a company's overall marketing strategy and analyze a blog post for best practices.Week 7Lesson 13Social Media Marketing CampaignsStudents will understand the steps to creating, executing, and assessing a successful social media campaign. Students will use a case study to develop a social media campaign for a brand.Lesson 14Influencer Marketing with Social MediaStudents will understand the role of Influencers in a company's overall marketing strategy and make recommendations to a brand looking to utilize influencers in their social media strategy.Week 8Lesson 15Employee AdvocacyStudents will understand the benefits of an Employee Advocacy program and calculate the potential reach for a brand looking to implement this program.Lesson 16Social Media Policies and Crisis Response PlanStudents will understand the parts of an effective social media policy and how to manage PR crises. Students will develop an outline for a social media policy for a company.Week 9Lesson 17Social Selling, Social Media Analytics and Measuring ROIStudents will define social selling and understand metrics used to define success in a company's social media marketing efforts.Lesson 18Final ExamStudents will take a multiple-choice Final Exam to assess their progress in relevant competencies in the social media marketing field.
How social media has disrupted traditional marketing The benefits of and why social media marketing is important How to develop their personal brands How to create a social media marketing strategy Creating and optimizing business profiles on each social network Implementing a social media content strategy on each social network The benefits of and how to market with blogs, vlogs, podcasts and webinars How to launch a social media marketing campaign How to create a social media influencer marketing strategy Creating an employee advocacy program Social media policies and crisis response plans Social media advertising on each social network Social selling Social media analytics and measuring ROI
Luke Ferrell has worked in the marketing realm, specifically in social media and influencer marketing, in various settings from small business to corporate. He has taught and mentored both teens and young adults in secondary and higher education in marketing, public speaking, and theatre.
Homework Offered
Students will be assigned brief optional exercises to practice what was covered in class.1 - 2 hours per week outside of class
Assessments Offered
Students will be given graded assignments, quizzes, and two exams to monitor progress and engagement. Students will also engage with collaborative exercises in class and will receive feedback on these exercises. Rubrics and written feedback may be used to give feedback on assignments.Grades Offered
Students who require a numeric grade must let the instructor know within the first week of class. Students who will require a grade must complete assignments, quizzes, and in-class activities to monitor progress.
This class will use Canvas as a Learning Management System. Canvas is free to use, and students will be asked to make an account and join our class section.
In addition to the Outschool classroom, this class uses:
We will use a few different tools to enhance the class experience. Google Docs- We will use Google Docs to complete assignments and collaborate during class time. Google Forms- Formal assessments will be given using Google Forms. YouTube- Classes will occasionally include YouTube videos of professionals in the field providing their expertise to students. Students will also be asked to analyze company's social media strategies. While students do not need to create an account, they will be accessing some companies's public social media pages. Students will be exploring various industry articles and blog posts provided by the instructor.
“Essentials of Social Media Marketing,” by Michelle Charello
Average rating:5.0Number of reviews:(26)
Ferrell Studios offers exceptional and affordable performing arts education and theatrical productions. We are dedicated to providing high-quality instruction to children, teens, and young adults who have a passion for the arts. Our experienced...
Group Class
$34
weekly or $300 for 18 classes2x per week, 9 weeks
45 min
Completed by 7 learners
Live video meetings
Ages: 13-18
3-5 learners per class
