Media Literacy: Becoming an Informed Consumer
Dr. Harper, Ed.D.
In this three day course, students will use critical thinking to learn the persuasive techniques used by marketers to persuade them to buy products.
Students will learn through direct instruction, discussion of concepts related to media literacy, in-class practice exercises, recording reflections, designing an ad using an advertising technique, identify advertising techniques found in different media sources, analyzing junk mail, and research and analysis. Students will interact with the teacher directly in the classroom and through email outside of the classroom. The time of the class will be structured to open with an overview of the...
Students will improve their ability to interpret advertising critically, identify persuasive techniques, employ intellectual defenses against persuasive techniques, create a mock advertisement employing at least three persuasive techniques, investigate advertising in a local newspaper, recognize and analyze product placement in film, and create an advocacy position on advertising.
I am offering this class because I believe students need to be more aware of the techniques used to persuade them to buy products. This knowledge will help them develop skills as informed consumers and avoid purchasing items that do not meet their expectations or needs. As a language arts specialist, I have taught media literacy many times over my 33-year teaching career. During that time, I never experienced a student who was not interested in learning more about advertising techniques and the psychological approach used to entice buyers.
Homework OfferedSession one homework assignment: Use an advertising technique to design an ad for one of the following. An ad for a pair of jeans that targets teenagers, an ad for a soup that targets adults, or an ad for a bicycle that targets children ages 10-12. Session two homework assignment: Design an envelope that uses the four most common tactics of mail advertisers.
1 - 2 hours per week outside of class
Assessments OfferedLearner progress will be assessed by in-class participation, completion of in-class work and assignments, and an end-of-the course multiple-choice evaluation of the media literacy concepts covered in the course.
0Students need: A variety of junk mail samples (used in session two). A daily (not Sunday) local newspaper (used in session three). Paper and pencils for note-taking and completing classwork.
Learners will not need to use any apps or websites beyond the standard Outschool tools.
Meet the teacher
Greetings OutSchool Parents and Students! I am Dr. Debra Harper. My specialty areas of teaching are English language arts, beginning, intermediate, and secondary reading skills, beginning, intermediate, and secondary writing instruction, reading...
$75for 3 classes
3x per week, 1 week
Average rating:4.7Number of reviews:(15)
Completed by 69 learners
Live video meetings
1-9 learners per class