Media Literacy: Becoming an Informed Consumer
In this three day course, students will use critical thinking to learn the persuasive techniques used by marketers to persuade them to buy products.
320 total reviews for this teacher
15 reviews for this class
Completed by 68 learners
There are no upcoming classes.
3x per week
over 1 week
learners per class
per learner - per class
How does a “Multi-Day” course work?
Meets multiple times at scheduled times
Live video chats, recorded and monitored for safety and quality
Discussions via classroom forum and private messages with the teacher
Great for engaging projects and interacting with diverse classmates from other states and countries
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Students will learn through direct instruction, discussion of concepts related to media literacy, in-class practice exercises, recording reflections, designing an ad using an advertising technique, identify advertising techniques found in different media sources, analyzing junk mail, and research and analysis. Students will interact with the teacher directly in the classroom and through email outside of the classroom. The time of the class will be structured to open with an overview of the...
Students will improve their ability to interpret advertising critically, identify persuasive techniques, employ intellectual defenses against persuasive techniques, create a mock advertisement employing at least three persuasive techniques, investigate advertising in a local newspaper, recognize and analyze product placement in film, and create an advocacy position on advertising.
I am offering this class because I believe students need to be more aware of the techniques used to persuade them to buy products. This knowledge will help them develop skills as informed consumers and avoid purchasing items that do not meet their expectations or needs. As a language arts specialist, I have taught media literacy many times over my 33-year teaching career. During that time, I never experienced a student who was not interested in learning more about advertising techniques and the psychological approach used to entice buyers.
Session one homework assignment: Use an advertising technique to design an ad for one of the following. An ad for a pair of jeans that targets teenagers, an ad for a soup that targets adults, or an ad for a bicycle that targets children ages 10-12. Session two homework assignment: Design an envelope that uses the four most common tactics of mail advertisers.
Students need: A variety of junk mail samples (used in session two). A daily (not Sunday) local newspaper (used in session three). Paper and pencils for note-taking and completing classwork.
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Learner progress will be assessed by in-class participation, completion of in-class work and assignments, and an end-of-the course multiple-choice evaluation of the media literacy concepts covered in the course.
3 hours per week in class, and an estimated 1 - 2 hours per week outside of class.
Dr. Harper, Ed.D.Dr. Debra Harper, Ed.D.
320 total reviews
615 completed classes
Greetings OutSchool Parents and Students! I am Dr. Debra Harper. My specialty areas of teaching are English language arts, beginning, intermediate, and secondary reading skills, beginning, intermediate, and secondary writing instruction, reading...