Introduction to College-Level Marketing for High School Students
This course offers high school students a college-level introduction to marketing, covering essential topics like consumer behavior, marketing strategies, and digital marketing. Students will learn about marketing and career paths.
Unreasonable Teens, Tweens & Kids
Average rating:
5.0
Number of reviews:(108)
What's included
4 live meetings
3 hrs 40 mins in-class hoursAssignments
1 hour per week. 1-2 throughout the classCertificate of Completion
Students will receive a certificate of completion and a portfolio of their marketing projects.Class Experience
US Grade 10 - 12
Class Description: This course covers the fundamentals of marketing, including consumer behavior, marketing strategies, and digital marketing. Students will participate in discussions, case studies, and hands-on projects where they create their own marketing campaigns. The course is structured to encourage creativity and collaboration, with opportunities for students to share ideas, receive feedback, and learn from real-world examples. Class Experience: The class will be highly interactive, with a mix of lectures, discussions, and group projects. I will use engaging content, such as slides, video clips, and case studies, to illustrate key concepts. My teaching style is collaborative, encouraging students to work together on projects and share their ideas. Students will have the chance to develop their own marketing strategies and present them to the class.
Learning Goals
Learning Goals:
1. Understand key marketing concepts and how they apply in the real world.
2. Learn how to analyze consumer behavior and develop effective marketing strategies.
3. Gain hands-on experience in creating and presenting marketing campaigns.
Syllabus
4 Lessons
over 4 WeeksLesson 1:
Week 1: Introduction to Marketing Principles
Topics Covered:
The role of marketing in business.
Understanding consumer behavior.
Introduction to the 4 Ps of marketing.
Activities:
Case study on successful marketing campaigns.
Group discussion on consumer behavior trends. 55 mins online live lesson
Lesson 2:
Week 2: Developing a Marketing Strategy
Topics Covered:
How to create a marketing strategy.
The importance of branding and positioning.
Marketing channels and their effectiveness.
Activities:
Group project: Develop a marketing strategy for a new product.
Presentation of marketing strategies to the class. 55 mins online live lesson
Lesson 3:
Week 3: Digital Marketing and Social Media
Topics Covered:
The role of digital marketing in today’s business world.
Understanding social media marketing.
Analyzing the impact of digital marketing on consumer behavior.
Activities:
Create a digital marketing plan for a hypothetical brand.
Group discussion on the effectiveness of social media campaigns. 55 mins online live lesson
Lesson 4:
Week 4: Exploring Careers in Marketing
Topics Covered:
Career paths in marketing.
Skills needed for a successful career in marketing.
Creating a personal career plan.
Activities:
Career exploration activity.
Final project: Develop a personal career plan in marketing. 55 mins online live lesson
Other Details
Learning Needs
This course is designed to be inclusive and supportive of students with unique learning needs. Visual aids, structured activities, and collaborative projects will ensure that all students can engage with the material.
Pre-Requisites
No prerequisites required. This course is open to all high school students interested in exploring marketing.
Supply List
Supply List for All Courses: Notebook or Journal: For taking notes during lectures, jotting down ideas, and keeping track of key concepts. Pens/Pencils: For writing and sketching out ideas during class activities. Printed Case Studies/Materials (Optional): If you prefer working with hard copies, print out case studies or other materials provided by the instructor. Highlighters or Sticky Notes (Optional): Useful for marking important information in your notes or course materials.
1 file available upon enrollment
External Resources
Learners will not need to use any apps or websites beyond the standard Outschool tools.
Sources
Sources:
Books:
Kotler on Marketing" by Philip Kotler – A comprehensive guide to marketing principles from one of the most influential figures in the field, covering everything from consumer behavior to strategic marketing.
Articles:
"The Consumer Decision Journey" by David Court (McKinsey & Company) – An article that rethinks the traditional marketing funnel and introduces a more dynamic approach to understanding consumer behavior.
"Social Media Marketing: Strategy for Engagement" (Harvard Business Review) – An article focusing on how brands can effectively use social media to engage with customers and build brand loyalty.
Websites:
HubSpot Academy (www.hubspot.com/academy) – Offers free marketing courses and resources on topics such as inbound marketing, content marketing, and social media marketing.
Neil Patel Blog (www.neilpatel.com) – Provides a wealth of resources on digital marketing strategies, SEO, and online marketing trends.
Case Studies:
"Nike’s 'Just Do It' Campaign" – A case study analyzing one of the most iconic marketing campaigns of all time, focusing on branding and consumer engagement.
"Coca-Cola’s Personalized Bottle Campaign" – A case study exploring how Coca-Cola used personalization to boost sales and customer interaction.
Videos/Multimedia:
TED Talks on Marketing – Selected TED Talks that provide insights into consumer psychology, branding, and innovative marketing strategies.
"The Science of Viral Marketing" by Jonah Berger – A video lecture discussing the principles of why certain content goes viral and how marketers can harness this power.
These sources will be integrated into the course to give students a thorough understanding of marketing principles and real-world applications. The materials will be used to support lectures, discussions, and projects, providing a mix of theoretical knowledge and practical insights into the field of marketing.
Joined May, 2020
5.0
108reviews
Teacher expertise and credentials
I am a college professor with a background in marketing, both in academia and the corporate world. I have experience teaching marketing at the university level and have developed successful marketing campaigns for various brands.Reviews
Live Group Course
$100
for 4 classes1x per week, 4 weeks
55 min
Live video meetings
Ages: 15-18
2-12 learners per class
