How Stores, Brands, and Advertisements Trick You Into Buying
Alan Gudiel
Average rating:4.9Number of reviews:(397)
The marketing, pricing, and psychology tricks that stores, ads, and marketers use to get us to BUY. Students will develop their social skills and critical thinking to analyze marketing tactics.
Class experience
In this class, we will learn about the psychological “tricks” and biases that stores and advertisements use to get/trick people to buy. Students will learn to analyze advertisements, offers, commercials, and in-store displays designed to get people to spend and/or over-spend. These include limited time offers, loss leaders, scarcity, urgency, and more, including: - How (grocery) stores and malls get you to stick around and buy more - Pricing Tricks (why “$14.99 with free shipping” outsells...
Students will learn the many tricks marketers and businesses use against them to get them to buy. They will learn to analyze advertisements, commercials, and in-store displays designed to get people to spend and/or over-spend. They will ultimately gain the tools to defend themselves against the endless barrage of marketing tricks that use their own brains against them.
I have extensively studied sales, marketing, and copywriting and have created advertisements and sales webinars for several years.
We will refer to books including Dollars and Sense, Predictably Irrational, Cashvertising, and more, but it is not necessary at all for students to have or to have read them.
Average rating:4.9Number of reviews:(397)
Hello! I'm Alan and I love teaching (and learning). I am a marketing consultant by day, and an online teacher in my free time. I graduated from San Diego State University in Journalism and Finance, and I am also certified to teach English as well...
Group Class
$24
per classMeets once
55 min
Completed by 346 learners
Live video meetings
Ages: 8-13
3-7 learners per class
