How Stores, Brands, and Advertisements Trick You Into Buying
The marketing, pricing, and psychology tricks that stores, ads, and marketers use to get us to BUY. Students will develop their social skills and critical thinking to analyze marketing tactics.
Alan Gudiel
Average rating:
4.9
Number of reviews:(415)
What's included
1 live meeting
55 mins in-class hoursClass Experience
In this class, we will learn about the psychological “tricks” and biases that stores and advertisements use to get/trick people to buy. Students will learn to analyze advertisements, offers, commercials, and in-store displays designed to get people to spend and/or over-spend. These include limited time offers, loss leaders, scarcity, urgency, and more, including: - How (grocery) stores and malls get you to stick around and buy more - Pricing Tricks (why “$14.99 with free shipping” outsells “$9.99 with $5 shipping”) - Bias & Heuristic Tricks (why “only 2 spaces left” and “24-hour flash sales” work so well) - Why and how sales lead people to buy things they don’t need “as a future gift” or “just in case” - Why people are more satisfied with their purchase (and less likely to return it) if it was "on sale" Students will become better buyers, and will learn a lot about consumer behavior, marketing, cognitive biases, and psychology. They will ultimately gain the tools to defend themselves against the endless barrage of marketing tricks that use their own brains against them.
Learning Goals
Students will learn the many tricks marketers and businesses use against them to get them to buy. They will learn to analyze advertisements, commercials, and in-store displays designed to get people to spend and/or over-spend. They will ultimately gain the tools to defend themselves against the endless barrage of marketing tricks that use their own brains against them.
Other Details
External Resources
Learners will not need to use any apps or websites beyond the standard Outschool tools.
Sources
We will refer to books including Dollars and Sense, Predictably Irrational, Cashvertising, and more, but it is not necessary at all for students to have or to have read them.
Joined June, 2020
4.9
415reviews
Teacher expertise and credentials
I have extensively studied sales, marketing, and copywriting and have created advertisements and sales webinars for several years.Reviews
Live One-Time Class
$19
per classMeets once
55 min
Completed by 360 learners
Live video meetings
Ages: 8-13
3-7 learners per class
