Getting Subscribers: Self Promotion/Marketing for Books, Games, Music, Videos
This class covers the best methods of self-promotion/marketing, from social networks, crowd-speaking platforms, crowdfunding platforms, to blogs, newsletters, advertisements, promotional giveaways, in-person appearances, etc.
Raymond Mullikin (Raytoons Comics)
Average rating:
4.9
Number of reviews:(469)
Popular
What's included
1 live meeting
50 mins in-class hoursHomework
If the student has any further questions after class, they can post it on the classroom page.Class Experience
As a self-publisher, the author/artist/creator often has to act as a agent, publicist, social media guru, publisher, etc.
This class covers the best methods of self-promotion/marketing, from social networks (like Facebook and Twitter), crowdspeaking
platforms (like Thunderclap), crowdfunding platforms (like Kickstarter), to blogs, newsletters, advertisements,
promotional giveaways, and in-person appearances. In the current market, an author who doesn’t promote doesn’t sell.
Learn to reach out to expand yourself, your options, and connecting in a world where what you know can hugely boost
what you do.
ITINERARY:
📢 Talking about "milking" as much of you can out of your product:
✔️ Comic Books - Release in bits on websites, then release as comic books and e-comics, release alternate covers, etc.
✔️ Novels - Release in parts in magazines & online, release in book format and eBooks, release in omnibuses.
✔️ Films - Release sample video clips.
✔️ Video Games - Release demos. (Playable and/or Videos)
📢 Talking about different methods of Creating & Distribution
✔️ Offset Printing, Print-on-Demand (POD) printing, Digital publishing process
✔️ Video-sharing Platforms (like YouTube)
✔️ Subscription-based Streaming Services for Books and Films (Like Netflix, Kindle Unlimited, Pandora)
📢 Talking about different ways to promote your product:
✔️ Social Networks (like Facebook and Twitter)
✔️ Crowdfunding platforms (like Kickstarter)
✔️ Crowdspeaking platforms (like Thunderclap
✔️ Print & Digital AD Placements
✔️ Cinema Advertising
✔️ Audio Marketing
✔️ In-person appearances, Book Signings, Galleries, and Exhibits
✔️ Reviews, Blogs, Newsletters
✔️Promotional giveaways
✔️ And Others
As a self-publisher, the author/artist often has to act as a publisher, publicist, and social media guru. Learn of the technologies involved in publishing your own work and how to build an audience. Learn more about Offset Printing, Print-on-Demand (POD) printing, and the digital publishing process. Learn the best methods of self-promotion/marketing, from social networks (like Facebook and Twitter), crowdspeaking platforms (like Thunderclap), crowdfunding platforms (like Kickstarter), to blogs, newsletters, advertisements, promotional giveaways, and in-person appearances. In the current market, an author who doesn’t promote doesn’t sell. Learn to reach out to expand yourself, your options, and connecting in a world where what you know can hugely boost what you do.
This is a LIVE class and is NOT pre-recorded.
No writing or independent reading is necessary.
Students are expected to communicate with the teacher. Communication, visuals, and hands-on instruction are all the things that I are important in helping the students get a better understanding of the subject.Learning Goals
Students will learn to evaluate the process of the various media and techniques available in self-publishing and production.Students will learn to demonstrate knowledge of the various terms in relation to publishing.
Other Details
Language of Instruction
English
External Resources
Learners will not need to use any apps or websites beyond the standard Outschool tools.
Joined June, 2020
4.9
469reviews
Popular
Teacher expertise and credentials
California Teaching Certificate in Elementary Education
2 Degrees
Bachelor's Degree in Education from University of La Verne
Associate's Degree in Education from Cuesta College
Hi, my name is Raymond Mullikin. 👋
I am a professional cartoonist and credentialed teacher from San Luis Obispo, California.
I teach classes in Cartooning, Comic Book Printing and Publishing, 2D Cartoon Animation, Claymation/Stop Motion, Toy Figure Design, Video Game and App Coding, Creative Writing, etc.
I am also a professional illustrator/writer and Creative Director for Raytoons Comics. The Raytoons website is at Raytoons.Net. I have published cartoons in books, magazines, newspapers, and e-cards. I am an app designer who have designed my own games and software for schools and Appstores. I have also done past work in animation, creating animated film shorts for film festivals around the world.
I graduated from the University of Laverne with a Teaching Credential (2012) and a BA in Liberal Studies (2009). I also have certifications in Early Childhood Education, Technology and 2D Design. I've worked in education for 20+ years (including a few years in Special Ed) and have been doing contract teaching since 2009. I teach art and technology to children and adults of all ages.
How students approach a learning task can strongly influence the quality of their learning outcomes. For me, my approach is often very hands on (kinesthetic) with a lot of visual examples... That's how I've learned things, with a more creative approach. I have a lot of this in my instruction, with a mix of direct and interactive instruction with lots of Experiential Learning hands on!
It is also important to me to get feedback from both children and parents... Some kids have some very clever ideas! And, in teaching, there is always room for expansion of ideas and improving oneself.
I love drawing, comics, writing, creating my own games, and reading. Pretty much everything that I teach I enjoy and do professionally. I also enjoy teaching and thank all the parents and students willing to give me a try! 😃Reviews
Live One-Time Class
$20
per classMeets once
50 min
Completed by 5 learners
Live video meetings
Ages: 13-18
2-12 learners per class
