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FLEX Digital Marketing 101 Online Marketing Class for Young Learners Pt 1 8W1

Explosive Learning Jo Reynolds Life Skill Teachers
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In this digital marketing class, your learner will gain foundational knowledge and skills for marketing in the digital age.

Class experience

US Grade 4 - 6
Beginner - Intermediate Level
8 lessons//8 Weeks
 Week 1
Lesson 1
Introduction to Digital Marketing
Discover the basics of digital marketing, its significance, and the elements of successful campaigns.
 Week 2
Lesson 2
Using Canva / Tools to Create
Learn how to set up and navigate Canva to create engaging visuals for any project.
 Week 3
Lesson 3
Photo Editing with Canva
Dive into photo editing techniques using Canva to enhance your digital assets.
 Week 4
Lesson 4
Video Editing with Canva
Explore the basics of video editing within Canva to produce engaging content.
 Week 5
Lesson 5
Understanding Copyrights
Gain insights into copyright laws and how they impact your digital creations.
 Week 6
Lesson 6
Branding Posters and Calendars
Learn to design effective branding materials like posters and calendars.
 Week 7
Lesson 7
Email Marketing
Master the art of email marketing, from crafting compelling subject lines to measuring campaign success.
 Week 8
Lesson 8
Video Marketing Pt 1
Begin your journey in video marketing, focusing on content creation essentials.
  • Students will learn the basics of digital marketing, including branding, social media, email marketing, and website design. They will also learn how to identify target audiences and measure the success of their campaigns.
Jo, the instructor for Digital Marketing 101, brings a unique blend of academic and professional experience to the classroom. He holds a Bachelor's Degree in Computer Science, during which he learned the fundamental principles of digital marketing for video games, social media, and streaming sites. As a result, he understands the science behind making these products highly addictive, which is a crucial requirement for companies that generate billions of dollars in revenue from this industry.

During his academic tenure, Jonathan took specific classes on digital marketing, which further enhanced his expertise in the field. With over 20 years of teaching experience, Jonathan is an expert in simplifying complex technological concepts to make them accessible to students of all levels. He has honed his skills through years of real-world experience, and he is eager to share his expertise in class with his students.

Jo, the owner of several companies, has been a professional digital marketer since the inception of his first company. He brings with him years of practical experience that he readily shares with his students. His expertise, combined with Jo's academic and professional knowledge, makes for an engaging and insightful classroom experience.

In Digital Marketing 101, Jo will guide students through the technology behind digital marketing, social media, and streaming sites. Students will learn practical techniques and strategies that will equip them to navigate this complex industry. With a focus on real-world applications,  Jo will provide students with the tools to succeed in today's digital marketplace.
Homework Offered
Students will complete weekly projects that build on the topics covered in class. Projects will vary and may include creating a social media post, designing a website landing page, or developing an email campaign. Homework assignments will take approximately 1-2 hours per week.
0 - 1 hours per week outside of class
Assessments Offered
Learner progress will be assessed through feedback on homework assignments, as well as a final project that demonstrates understanding of digital marketing concepts.
Grades Offered
Learners will need access to a computer or tablet with internet access, as well as a notebook and pen for taking notes.
In addition to the Outschool classroom, this class uses:
Because of YouTube privacy and age requirements, I am able to provide you with instructions to create the channel, however, I am not able to open a channel for learners.  No adult other than a parent is lawfully able to open a YouTube account for any minor. It takes 5 minutes to open a channel.  Instructions for opening a YouTube channel are included on the course.
No experience is required to take this class.
Digital Marketing Essentials by Rob Stokes, Marjolein Ross, and Quirk Education
The Art of SEO: Mastering Search Engine Optimization by Eric Enge, Stephan Spencer, and Jessie Stricchiola
Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less by Joe Pulizzi
Social Media Marketing All-in-One For Dummies by Jan Zimmerman and Deborah Ng
Email Marketing Rules: A Step-by-Step Guide to the Best Practices that Power Email Marketing Success by Chad S. White
Google Analytics Demystified (Third Edition) by Joel Davis
Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications and Advertising by Daniel Rowles
Joined May, 2020
Teacher expertise and credentials
Bachelor's Degree in Science
Jo Reynolds BSc Money Business Video Games YouTube
Explosive Learning specialises in Life Skills classes that:

* Develop essential life skills rarely taught in schools
* Improve wellbeing by helping make kids happy and active
* Increase confidence through performance skills
* Are great fun to... 
Self-Paced Class


weekly or $199 for all content
8 pre-recorded lessons
8 weeks of teacher support
Choose your start date
1 year of access to the content

Ages: 7-10

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