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Beauty and Business Entrepreneurship

Class
Play
Elizabeth McMann
Average rating:
4.9
Number of reviews:
(509)
Exploring Entrepreneurship: Creating Lip Balm, Calculating Costs, and Building a Brand.

Class Experience

4 lessons//4 Weeks
 Week 1
Lesson 1
Let’s make our lip balm!
I will demonstrate how to make both beeswax and vegan lip balm.
 Week 2
Lesson 2
Money Week!
Learn how to break down the cost to make your product and determine what to sell it for.
 Week 3
Lesson 3
Target Market!
By now you should have a good idea of what you will sell your product for. Now, we will make a list for each section on our attached paper today. 1) Who is going to purchase my product(s) and why? 2) How can I upsell my customers? Also, think about how to retain current customers. 3) Psychographics 4) Demographics 5) How will you be selling your product(s)? 6) List ingredients and their benefits.
 Week 4
Lesson 4
S.W.O.T Analysis
Create your own S.W.O.T. analysis! 2) Write a few sentences describing your competitive edge.
This class is taught in English.
  • Learn how to market your products
  • Learn how to price products
  • Learn how to craft homemade lip balm
I have taken many university courses on business entrepreneurship and have a minor in marketing. 
2 - 4 hours per week outside of class
Homework
Frequency: included
Feedback: included
Details: Lesson 1: Let’s make our lip balm! Lesson 2: Kahoot quiz. 1) Calculate cost and list possible other expenses. 2) Scavenger Hunt! Find a similar product to discover where and how much it sells for. Share links, pictures, screenshots, etc for what you find. 3) Make a list for where and how you will sell your products. Lesson 3: By now you should have a good idea of what you will sell your product for. Now, we will make a list for each section on our attached paper today. 1) Who is going to purchase my product(s) and why? 2) How can I upsell my customers? Also, think about how to retain current customers. 3) Psychographics 4) Demographics 5) How will you be selling your product(s)? 6) List ingredients and their benefits. Lesson 4: 1) Create your own S.W.O.T. analysis! 2) Write a few sentences describing your competitive edge.
A complete supply list will be available upon enrollment. 
In addition to the Outschool classroom, this class uses:
Learners might need help operating our double boiler or working on the stove. *Note* You do not need a double boiler for this class, there are many other options for making your own. 
Joined January, 2020
4.9
509reviews
Profile
Teacher expertise and credentials
Bachelor's Degree in Science from Eastern Michigan University
Hello parents and students, 

I encourage learning through enthusiastic engagement. I believe children learn best through curiosity or play. Teaching online has been my passion since 2015. I was an online English teacher with VIPKID for over three... 

Reviews

Self-Paced Class

$8

weekly or $32 for all content
4 pre-recorded lessons
4 weeks of teacher support
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1 year of access to the content

Completed by 20 learners
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Ages: 13-18

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