大學國際商務概論：駕馭全球市場
本課程向高中生介紹大學程度的國際商務。學生將了解企業如何跨國運作並探索國際商務職業。
Unreasonable Teens, Tweens & Kids
平均評分：
5.0
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包含什麼
4 現場會議
3 小時 40 分鐘 上課時間作業
每週 1 小時. 1-2 整堂課完成證書
Students will receive a certificate of completion and an international business project.我們無法翻譯此文，請刷新頁面並再試一次。
課堂經歷
英語程度 - 未知
美國 10 - 12 年級
Beginner 等級
Class Description: This course introduces students to the fundamentals of international business, including global markets, cultural differences, and international trade. Students will participate in discussions, case studies, and projects that explore how businesses operate across borders. The course is designed to be interactive, with opportunities for students to analyze global business scenarios and develop their own international business strategies. Class Experience: The class will be interactive, with a combination of lectures, discussions, and project-based learning. I will use slides, video clips, and case studies to bring the content to life. My teaching style is engaging and collaborative, encouraging students to share their thoughts and ideas. Students will have the opportunity to work on international business projects and present their findings to the class.
學習目標
Learning Goals:
-Understand the basics of international business and global trade.
-Learn how cultural differences impact business operations.
-Explore careers in international business and develop a global business strategy.
教學大綱
4 課程
超過 4 週課 1:
Week 1: Introduction to International Business
Topics Covered:
Overview of international business and global markets.
The importance of globalization in business.
Understanding cultural differences in global business.
Activities:
Case study on a successful international company.
Group discussion on the impact of globalization on business. 55 分鐘線上直播課
課 2:
Week 2: Cultural and Economic Factors in International Business
Topics Covered:
The role of culture in international business.
Economic factors affecting global markets.
Adapting business strategies to different cultural environments.
Activities:
Group project: Develop a business strategy for entering a new market.
Presentation of strategies with cultural considerations. 55 分鐘線上直播課
課 3:
Week 3: International Marketing and Trade Regulations
Topics Covered:
Introduction to international marketing strategies.
Understanding international trade laws and regulations.
Case studies on global marketing campaigns.
Activities:
Develop a marketing plan for a global product.
Group discussion on the challenges of international marketing. 55 分鐘線上直播課
課 4:
Week 4: Exploring Careers in International Business
Topics Covered:
Career paths in international business.
Skills needed for a successful career in global markets.
Creating a personal career plan in international business.
Activities:
Career exploration activity.
Final project: Create a personal career plan in international business. 55 分鐘線上直播課
其他詳情
學習需求
This course is designed to accommodate students with diverse learning needs. Lessons will include clear explanations, visual aids, and activities that support various learning styles.
先決條件
No prerequisites required. This course is open to all high school students interested in international business.
供應清單
Supply List for All Courses: Notebook or Journal: For taking notes during lectures, jotting down ideas, and keeping track of key concepts. Pens/Pencils: For writing and sketching out ideas during class activities. Highlighters or Sticky Notes (Optional): Useful for marking important information in your notes or course materials.
外部資源
學習者無需使用標準 Outschool 工具以外的任何應用程式或網站。
來源
Sources:
Books:
"International Business: Competing in the Global Marketplace" by Charles W. L. Hill and G. Tomas M. Hult – This textbook provides a comprehensive overview of the challenges and strategies involved in international business, including trade, foreign direct investment, and global market entry strategies.
"The Globalization of Markets" by Theodore Levitt (Harvard Business Review) – A seminal article that discusses the impact of globalization on marketing strategies and the convergence of global consumer preferences.
"How to Navigate International Business" (Forbes) – An article providing practical advice on how to successfully operate a business across different countries and cultures.
Websites:
World Trade Organization (WTO) (www.wto.org) – The WTO website provides valuable resources, including updates on global trade policies, international trade statistics, and reports on trade agreements.
International Trade Administration (ITA) (www.trade.gov) – Offers a wealth of information on U.S. and international trade regulations, market research, and strategies for businesses looking to expand globally.
Case Studies:
"McDonald’s Global Expansion Strategy" – A case study exploring how McDonald’s has adapted its menu, marketing, and operations to succeed in diverse international markets.
"Coca-Cola in India" – A case study examining the challenges and strategies Coca-Cola faced when entering the Indian market, focusing on cultural adaptation and market penetration.
Videos/Multimedia:
TED Talks on Globalization and International Business – Selected TED Talks that offer insights into the challenges and opportunities of doing business internationally.
"The Global Economy: A Brief Introduction" by Richard Baldwin – A video lecture that provides an overview of the global economy, focusing on the forces that drive international trade and business.
已加入 May, 2020
5.0
108評論
教師專業知識和證書
I am a college professor with experience in international business education and global trade at Nike. I have taught international business courses at the university level and have worked in global markets.評論
現場團體課程
US$100
用於 4 課程每週1次，共 4 週
55 分鐘
即時視訊會議
年齡: 15-18
2-12 每班學員人數
