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商業案例研究:迪士尼商業策略#Academic

深入研究迪士尼企業的成功,應用波特五力,進行 SWOT 分析並討論其他商業策略
Mrs. Kris, MBA
平均評分:
4.9
評論數量:
(273)
班級

包含什麼

5 現場會議
4 小時 35 分鐘 上課時間
作業
每週 1-2 小時. Students will complete discussion questions and a class project
評估
A letter grade will be assign for work submitted-class project and discussion questions as well as class participation.
評分
包括
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課堂經歷

Walt Disney has been a giant in four consumer markets namely, Walt Disney studios and motion pictures, Disney Theme parks and resorts, Disney T.V channels and media networks and Disney consumer products or merchandising. During this class we take a deeper looking into the organizations. Learners will engage in various business discussions to include goal setting, color psychology, branding, marking, mission, vision, economics, leadership, ethics, social responsibility, human resources, and more. Assignments will reinforce discussions and culminate in a final project. Students will pick one topic to complete a project about Disney. Through slides and discussions we will cover the areas below.

Day One: History of Disney
Day Two: Porter's 5 Forces
Day Three: SWOT Analysis
Day Four: Business Strategies and the Not so Wonderful World of Disney
Day Five: 25 Other Companies owned by Disney

Welcome and overview 3-4 minutes
Introduction of new skills 12-25 minutes
Putting skills into practice 12-25 minutes
Review, assignments, and enrichment 5-10 minutes

學習目標

Business Strategy, history of Disney Enterprise, Porter's 5 Forces, SWOT Analysis, marketing discussions and a class project
學習目標

其他詳情

供應清單
Please have paper/pen/pencil/computer for notes-project supplies-format student's choice poster, paper, slide presentation.
外部資源
學習者無需使用標準 Outschool 工具以外的任何應用程式或網站。
已加入 April, 2020
4.9
273評論
教師檔案
教師專業知識和證書
I hold a degree in Psychology and an MBA.  I also hold a 150-hour master teacher certificate for teaching English as a second language courses. Furthermore, I have served as a college counselor for almost 5 years advising students and families on the college acceptance process. I have taught middle school, have been an academic administrator in a Pre-K 12 school and was a founding director of a Learning Center. I currently work as a program manager and recruiter where these business practices are at work every day. 

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現場團體小班課程
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US$75

用於 5 課程
每週1次,共 5 週
55 分鐘

即時視訊會議
年齡: 14-17
8-12 每班學員人數

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