Outschool
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US$88

for 4 classes
班級

商業鬥爭-人工智慧競賽、創智贏家、不道德的商業行為

由 37 位學習者完成
年齡 10-15
現場團體小班課程
公司為了賺更多錢而做出不良行為的令人驚訝的故事。我們將探討伊隆馬斯克是天才還是惡棍。了解推動創新和公司成功或失敗的人員、產品和動機。
平均評分:
4.9
評論數量:
(1,246 評論)
熱門課程
新星

即時視訊會議
每週1次,共 4 週
4-8 名學習者(每班)
60 分鐘

包含什麼

4 現場會議
4 上課時間
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課堂經歷

Get $10 off this class with coupon code KORNBSPRING2510 until May 31, 2025.

Do you like stories about powerful, famous people?  Are you interested in finding out more about how the Elon Musk, the richest person on the planet, gained control of Tesla and grew his fortune? Or how Volkswagen rigged emission tests to make it seem like the cars were safe for the environment.

Business Battles - is a fun look behind the scenes at some of the best known companies and what  they have done to get ahead. This includes false adverting, lying to customers, and rigging quality control tests..  Students will get to see some historic business rivalries, the biggest business scoundrels, huge mistakes and big strategic successes.  The course will showcase famous company competitors and how they battled their way to the top of their industry. Students will enjoy seeing see how key decisions and events shape a company's fortunes, their stock prices, and even the products we use today. The course meets 1x a week for 4 weeks -each class session is 1 hour long.

This class will use video clips, engaging photos/ graphics to tell stories that will motivate students to learn more about business, the power of advertising, the stock market. Students will get to be CEOs and as we discuss the "what ifs" and "should haves" of critical moments in famous companies' histories. Students will learn how to think like a business owner and utilize resources to find out more! 

This class is interactive, game driven, not lecture-based, so students will have the opportunity to discuss, share opinions, and ask questions.  I will help students discover how current events affect company's decisions about the products to make, sell, and promote now  so they are more interested in the world around them. Using video clips, examples of real companies like Facebook, Uber, and Amazon, you will quickly enhance your business and  stock market knowledge.

學習目標

Students will learn:
-Stories behind famous company rivalries - the Business Battles that have shaped famous companies
-To share opinions about business decisions, ethics, and motivation behind company actions
-What a company is
-Public vs private companies
-How advertising influences consumers and product innovation
-What profit it is and why this motivates companies
-How stock prices reflects investor's opinions of a company's future success or failure

Class Topics Covered Each Day:

Week 1: 
What is a company? 
Public vs private companies
Who runs a company (senior management, board of directors)

Case #1  Musk vs Twitter
Case #2 - Google vs Microsoft: The AI race:  

Week 2:
Companies Behaving Badly
Brand Image and Target Market, Products that harm?
Case #3 - Sketchers
Case #4 - Charged lemonade
Case #5 - Nestle
Case #6- Volkswagon

Week 3:
The Tech Industry - Silicon Valley, the players, the products
Case #7 - Bad Blood Blood between Apple and Microsoft - advertising campaign 

Week 4:
Venture Capital Competition - Shark Tank investors vs Entrepreneurs
Case #8:    Touch up Cup

其他詳情

父母的引導和規範
To showcase company and economic news, we use Yahoo Finance (finance.yahoo.com). It is a free, well known and respected site for company news and financial information. We use Wall Street Survivor, and educational site with easy to follow, engaging videos on specific topics such as IPOs. All content used in this course is age appropriate and does not include any sensitive topics (political, sexual, violent, etc.).
外部資源
除了 Outschool 教室外,本課程也使用:
來源
To showcase company and economic news, and stock prices we use Yahoo Finance (finance.yahoo.com). It is a free, well known and respected site for news and financial information. We use Wall Street Survivor, and educational site with easy to follow, engaging videos on topics such as IPOs.

認識老師

已加入 August, 2019
4.9
1246評論
熱門課程
新星
教師檔案
教師專業知識和證書
紐約 教學證書
碩士 由 New York University- Stern School of Business
As a former Investment Banker and certified Business Education Teacher,  I love teaching about businesses, how advertising influences product innovation, and stock marketing Investing!  My experience in the industry gives me a deep knowledge of business strategy and stock investing.   My students love the Business Battle course because the stories are compelling, involve famous companies they know, and teach important business concepts in a fun and entertaining way.  

Based on my extensive experience teaching this subject, I know how to make it interesting and memorable.  I use video clips and engaging photos and quotes  to make the content  easy to understand and remember.  This class is interactive, not lecture based, so students will have the opportunity to discuss, share experiences, and ask questions.  I will help students discover how current events, public opinion, and pressure from investors effect decisions and stock prices so they are more interested the world around them.

評論

Lisa Kornberg 建議接下來的課程...
作為企業家賺取額外的現金!自己當老闆,把你的興趣變成一門小生意。
Lisa Kornberg
4.9
(1,246)
US$22 每班
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10-14


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