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開啟貨幣、時區和語言設置
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美容與商業創業

探索創業精神:創造潤唇膏、計算成本和建立品牌。
Elizabeth McMann
平均評分:
4.8
評論數量:
(515)
班級
玩

包含什麼

4 預錄課程
4 週
教師的支持
1 年訪問權
到內容
作業
每週 2-4 小時. Lesson 1: Let’s make our lip balm! Lesson 2: Kahoot quiz. 1) Calculate cost and list possible other expenses. 2) Scavenger Hunt! Find a similar product to discover where and how much it sells for. Share links, pictures, screenshots, etc for what you find. 3) Make a list for where and how you will sell your products. Lesson 3: By now you should have a good idea of what you will sell your product for. Now, we will make a list for each section on our attached paper today. 1) Who is going to purchase my product(s) and why? 2) How can I upsell my customers? Also, think about how to retain current customers. 3) Psychographics 4) Demographics 5) How will you be selling your product(s)? 6) List ingredients and their benefits. Lesson 4: 1) Create your own S.W.O.T. analysis! 2) Write a few sentences describing your competitive edge.
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課堂經歷

So simple yet so many endless possibilities! Learn step-by-step instructions for planning, gathering ingredients and making lip balm. I will give specific measurements, ingredients and instructions. However, once you learn how to make this brilliant creation, you will be able to make your own unique modifications. Once we have mastered making them, we will create a plan to market and sell our lip balm. Learners must use math to calculate ROI and complete an effective cost analysis. 

Scavenger Hunt: Students will be on the hunt to share what they can find on the internet to make their lip balm marketable and stand out. Some ideas we will discuss include: Adding colors, scents, organic or natural ingredients, using environmentally safe packaging and varieties of container options. We will then create a S.W.O.T. analysis outlining our "Strengths, Weaknesses, Opportunities and Threats". 

Where and how will we sell them? Some ideas we will discuss include: Wedding/baby shower gift ideas, holiday gifts, online, social media and local boutiques. Other things to include when planning, designing and marketing our lip balms is shipping rates and packaging. 

Kahoot Games: Learners will compete with each other on the leaderboard each week as we play games recalling business terms that we learned in class. 

Here's a breakdown of what will happen during this 4-week course:

We will learn to make two types of lip balms with beeswax or a vegan option. Review the plans to make our lip balm, gather supplies and handcraft tangible lip balms. Scavenger Hunt! - Students will search and share links for sites like Pinterest for ideas on how to make their lip balm stand out amongst the competition.
Cost breakdown: What did it cost to make our lip balm? What should we sell them for? Scavenger Hunt! - Sneak into the enemy camps to find similar products and share what they are being sold for elsewhere. Kahoot game team competition for terms we've learned in class. 
Who, what, when, where and how can we sell our lip balm? Dive into identifying and reaching our target market. Scavenger Hunt! - Search physical stores and/or online marketplaces to see where they are currently being sold and how they are being marketed. 
Time to take out the competition and prepare our S.W.O.T. analysis! Play our final game of Kahoot to show off all the new business terms you have now mastered.

學習目標

Learn how to market your products
Learn how to price products
學習目標

教學大綱

4 課程
超過 4 週
課 1:
Let’s make our lip balm!
 I will demonstrate how to make both beeswax and vegan lip balm. 
1 作業
課 2:
Money Week!
 Learn how to break down the cost to make your product and determine what to sell it for. 
1 作業
17 分鐘的影片課程
課 3:
Target Market!
 By now you should have a good idea of what you will sell your product for. Now, we will make a list for each section on our attached paper today. 1) Who is going to purchase my product(s) and why? 2) How can I upsell my customers? Also, think about how to retain current customers. 3) Psychographics 4) Demographics 5) How will you be selling your product(s)? 6) List ingredients and their benefits. 
1 作業
課 4:
S.W.O.T Analysis
 Create your own S.W.O.T. analysis! 2) Write a few sentences describing your competitive edge. 
1 作業

其他詳情

父母的引導和規範
Learners might need help operating our double boiler or working on the stove. *Note* You do not need a double boiler for this class, there are many other options for making your own.
供應清單
A complete supply list will be available upon enrollment.
教學語言
英語
外部資源
除了 Outschool 教室外,本課程也使用:
  • Kahoot
已加入 January, 2020
4.8
515評論
教師檔案
教師專業知識和證書
學士學位 在 科學 從 Eastern Michigan University
I have taken many university courses on business entrepreneurship and have a minor in marketing. 

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自訂進度課程
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US$8

每週
4 預錄課程
4 教師支援週
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1 年內容存取權

有23 位學習者完成此課程
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年齡: 13-18

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