미디어 리터러시: 정보에 입각한 소비자가 되기
매년 수십억 달러가 젊은이를 타겟으로 하는 광고에 쓰입니다. 이 과정에서 학생들은 마케터가 제품을 구매하도록 설득하는 데 사용하는 기술과 정보에 입각한 소비자가 되는 방법을 배웁니다.
Dr. Harper, Ed.D.
평균 평점:
4.6
수강 후기 수:(361)
무엇이 포함되어 있나요?
10개의 라이브 미팅
수업 10 시간숙제
주당 1-2시간. Assignment 1: Think of a product you own like a video game, sports equipment, or an article of clothing. Complete the product analysis to determine what persuaded you that you wanted that item. Assignment 2: 1) Based on the definition of a fact as something that can be proven true, write one statement of fact then rewrite the statement as an opinion. 2) Write one statement that is a supported opinion and one that is an unsupported opinion. 3) Write a fact/observation statement, a fact/definition statement, an opinion-supported statement, and an opinion-unsupported statement. Assignment 3: 1) Write examples of a positive and a negative cause-and-effect situation. 2) Write an example of a false cause and a single cause fallacy, 3) Write an example of a causation/correlation and a false dilemma. Assignment 4: Write an example of each of these advertising techniques. Assignment 5: Select a sample piece of junk mail and write an analysis of the tactics used to persuade the public.과제
Assignments will provide students with opportunity to demonstrate their understanding of the concepts covered in each session.수료증
Learner progress will be assessed by in-class participation, completion of in-class work and assignments, and an end-of-the course multiple-choice evaluation of the media literacy concepts covered in the course.보고계신 지문은 자동 번역 되었습니다
수업 소개
영어 수준 - 알 수 없음
미국 6학년 - 9학년 학년
레벨 Intermediate
In the Media Literacy: Becoming an Informed Consumer, students will learn the foundational techniques used by marketers to get them to buy products. The topics covered include the advertising techniques of facts (observed and opinion) and opinions (supported and unsupported), positive and negative cause-and-effect situations, false cause and single cause fallacy, causation/correlation, false dilemma, circular reasoning, repetition, appeal to pity, bandwagon, testimonial, purr and weasel words. The class structure will be one of support for individual ideas and contributions. Discussion and questioning will be encouraged. I facilitate an inquiry-based approach to learning which I believe increases students self-sufficiency and encourages learning and collaboration. Learners will be able to interact with me through discussion in class and by posting text messages in the classroom outside of regular class time.
학습 목표
After completing the lessons in this course, students will:
1) Interpret advertising critically.
2) Identify persuasive techniques.
3) Employ intellectual defenses against persuasive techniques.4) Create a mock advertisement employing at least three persuasive techniques.
5) Investigate advertising in a local newspaper
6) Recognize and analyze product placement in film
강의 계획서
10 레슨
5 주 이상레슨1:
How the Media Targets Kids
Advertisers spend billions of dollars every year targeting kids. How do they do it? 60 분 온라인 라이브 레슨
레슨2:
Advertising Techniques: Facts and Opinions
Interpreting advertising critically, recognizing manipulation techniques, and knowing the differences between messages using fact observation, fact definition, opinion supported, and opinion unsupported. 60 분 온라인 라이브 레슨
레슨3:
Advertising Techniques: Positive and Negative
Positive and negative cause and effect events, false cause and single cause fallacy, causation/correlation, and false dilemma. 60 분 온라인 라이브 레슨
레슨4:
Advertising Techniques: Social and Emotional
Circular reasoning, repetition, appeal to pity, bandwagon, testimonial, purr words and weasel words. 60 분 온라인 라이브 레슨
그 외 세부 사항
수업 자료
Students need: A variety of junk mail samples. A daily or local newspaper sample to compare the amount of advertisements in comparison with news articles. Paper and pencils for note-taking and completing classwork.
Outschool 외 필요 앱/웹사이트
아웃스쿨 사이트의 기능 외 별도의 앱이나 웹 사이트를 사용할 필요가 없습니다.
출처
Samples of different types of advertisements from online sources that provide examples of the media literacy topics covered in class will be used.
가입일: December, 2018
4.6
361수강 후기
교사 전문성 및 자격증
3 교직증명서
캘리포니아 교직증명서 영어/언어 예술에
캘리포니아 교직증명서 초등 교육에
텍사스 교직증명서 초등 교육에
박사 학위 교육 University of Phoenix에서
I am offering this class because I believe students need to be more aware of the techniques used to persuade them to buy products. This knowledge will help them develop skills as informed consumers and avoid purchasing items that do not meet their expectations or needs. As a language arts specialist, I have taught media literacy many times over my 38-year teaching career. During that time, I never experienced a student who was not interested in learning more about advertising techniques and the psychological approach used to entice buyers. 리뷰
실시간 그룹 수업
매주
US$70
5주 동안 주당 2회
60분
69 명의 학생이 수업을 완료함
실시간 화상 수업
연령: 10-15
수업당 학습자 2-9 명
