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디지털 마케팅 101: 디지털 마케팅의 기본을 배우세요 – 독립 연구

연령대: 12-17 세

자율 학습 과정

디지털 마케팅의 세계에 자신의 페이스대로 뛰어들 준비가 되셨나요? Digital Marketing 101(flex 버전)은 디지털 시대의 마케팅 기본을 가르쳐 드리기 위해 고안되었습니다.

Candace Lee

새로운 선생님

10개의 사전 녹화 레슨

10 교사 지원 기간(주)

시작일 선택 가능

1년간 콘텐츠 이용 가능

지금 등록하고 언제든 시작하세요

자신만의 속도로 학습해 보세요

학습자가 원할 때 학습을 시작하고 자신에게 가장 적합한 진도로 학습할 수 있습니다.

현재 등록 불가

원하는 시점에 시작하세요.

자신의 진도에 맞춰 학습하세요

수업 자료를 1년 동안 이용할 수 있어요.

선생님의 실질적인 지원을 받을 수 있어요.

아웃스쿨 소개 학습 개요 내 스케줄 선생님 리뷰

무엇이 포함되어 있나요?

사전 녹화된 수업 10개

10 주

교사 지원 기간(주)

1년

학습 내용 이용 기간

프로젝트

주당 1시간. Throughout the course, students will work on a digital marketing portfolio project where they apply the skills they’re learning each week. By the end of the class, they’ll have created a complete marketing plan for a business, product, or personal brand—including social media posts, basic SEO strategies, email marketing ideas, and content examples.

수료증

포함됨

보고계신 지문은 자동 번역 되었습니다

수업 소개

Ready to learn how businesses grow online? In Digital Marketing 101, students will get a fun, practical intro to the basics of digital marketing. This course is perfect for teens curious about social media, content creation, email marketing, and more—no prior experience needed!

Over 10 weeks, students will explore topics like branding, target audience, content creation, and email marketing. By the end of the course, they’ll have a starter digital marketing portfolio and a solid understanding of how marketing works in the real world.

To make it easier, I’ll provide custom templates (like social media post mockups, content calendars, and branding guides) to help students practice without starting from scratch!

🗓️ Class Structure:
-Watch short video lessons with examples or slides
-Complete a short quiz for knowledge check (like Kahoot)
-Complete practical assignments (like creating social media posts or email templates)
-Use Padlet to share their work
-This self-paced format lets students work through the material on their own schedule, but they’ll still have weekly prompts to keep them on track.

🎤 My Teaching Style:
I keep things casual, interactive, and student-centered. I’ll break down digital marketing concepts into simple steps and use real-life examples to make learning engaging. Each lesson will be easy to follow and will tie into things students care about, whether it’s fashion, gaming, or sports.

🤝 Learner Interaction:
Although this is an asynchronous course, students will still interact by:
-Posting on Padlet for weekly updates, sharing ideas, and feedback.
-Commenting on each other’s work in the class discussion.
-Receiving feedback from me on their assignments to help them improve.
-I’ll be available throughout the course to answer questions, offer support, and provide feedback.

🎯 Class Expectations:
Students should come ready to:
-Complete weekly lessons and assignments.
-Spend about 30-60 minutes per week on work.
-Engage in discussions and share their ideas.

This is a supportive space where creativity and learning from mistakes are encouraged!

학습 목표

Understand core digital marketing concepts (SEO, content, social media, email)

Create a content calendar and marketing strategy for a fictional or real brand

강의 계획서

5 유닛

10 레슨

10 주 이상

단위 1: Getting Started with Digital Marketing & Building Your Brand

레슨1:

Introduction to Digital Marketing

 Understand what digital marketing is, the different types of marketing channels, and how businesses use them to grow online.

레슨2:

Branding Your Business

 Learn how to create a strong brand identity for your business, including logos, colors, and mission statements.

단위 2: Getting to Know Your Audience & Creating Great Content

레슨3:

Understanding Your Target Audience

 Learn how to build a customer profile and understand the behavior of your ideal customers

레슨4:

Content Creation & Marketing

 Dive into creating compelling content for blogs, social media, and websites to attract and engage your target audience

그 외 세부 사항

수업 자료

To fully participate in this course, learners will need the following:
-A computer or tablet with a reliable internet connection: to access Padlet, Kahoot, Edpuzzle and etc. 
-A Google account (tools like Docs and Slides)
-Access to Canva (free design tool) — students can use a free account or work from shared templates provided in class
-Optional: A notebook or digital space for brainstorming and note-taking

📁 Provided Materials
-Templates
-Weekly slide decks and mini-lesson notes
-Project prompts and reflection guides
-Links to helpful tools and examples

수업 진행 언어

영어 (레벨: B1)

Outschool 외 필요 앱/웹사이트

이 수업에서는 아웃스쿨 교실 외에도 다음의 툴을 사용합니다:

출처

We’ll occasionally use a few safe and education-friendly tools to support creativity and project sharing: Padlet – used for posting project updates and reflections (no account required; students will use a private class link and post anonymously or with nicknames). Canva– some students may use Canva to create mockup posts or visuals. If used, they can access it with a free account or without signing in through shared templates. Kahoot (for review games) – used to play short, interactive quizzes (no account required—students join with a game PIN). All tools are used strictly for educational purposes only, and we make sure students know how to participate safely. No outside communication or personal information is required at any time.

선생님을 만나보세요

Candace Lee

가입일: January, 2025

새로운 선생님

프로필

교사 전문성 및 자격증

With over 15 years of experience, I’ve had the pleasure of working with students in both traditional classrooms and homeschool settings. As a certified ELA and Business teacher, I’m passionate about making lessons engaging and relevant to real-world situations.

I’ve taught students of all ages, from middle school to teens, and have a strong track record of creating hands-on, interactive lessons that inspire curiosity. I also have experience running digital marketing campaigns in my own business, which allows me to bring real-world knowledge into the classroom.

I’m excited to help your child explore digital marketing in a fun and practical way, giving them skills they can use now and in the future!