デジタルマーケティングと起業家精神入門(11〜14歳)
この 8 週間のオンライン コースでは、学生は独自のビジネス プラン、ブランディング戦略、ソーシャル メディア キャンペーンを作成することで、デジタル マーケティングと起業家精神を学びます。ビジネスとマーケティングに興味のある若い学習者に最適です。
含まれるもの
8 録画レッスン
8 週間
教師のサポート1年間のアクセス
コンテンツにプロジェクト
週あたり 1-2 時間. Students will receive one project per week that corresponds to the lesson (e.g., logo design, blog post, social media calendar). Each project is designed to integrate the skills and knowledge learned throughout the course. Each project is designed to allow students to apply their learning practically, whether it’s through creating a brand identity, developing content for social media, or crafting a marketing plan. Feedback will be provided for each project to help students refine their skills. The final business pitch will be evaluated based on clarity, creativity, and the effectiveness of their marketing strategy.修了証書
クラス修了後 1この文章は自動翻訳されています
このクラスで学べること
英語レベル - 不明
米国の学年 6 - 8
Beginner - Intermediate レベル向け
The class is structured to be highly interactive. Each week, students will participate in discussions, games, and brainstorming sessions. Students will also work on hands-on projects such as creating a logo for their brand or designing a social media ad. Throughout the course, the instructor will provide feedback and guidance to help students refine their ideas. The class will culminate in a final project where students will pitch their brand and marketing plan to the class, just like entrepreneurs do in the real world.
学習到達目標
Understand the basics of digital marketing, branding, and entrepreneurship.
Learn how to create a brand and market it using digital tools like social media.
シラバス
4 ユニット
8 レッスン
8 週間以上ユニット 1: Introduction to Digital Marketing and Entrepreneurship
レッスン 1:
What is Digital Marketing?
- Understanding the basics of digital marketing and what makes a successful entrepreneur.
- Overview of the 4 Ps (Product, Price, Place, Promotion) in business.
1 割り当て
レッスン 2:
Creating Your Brand
- Defining a brand, logo design, and brand messaging.
1 割り当て
ユニット 2: Social Media and Content Marketing
レッスン 3:
Social Media Marketing
- How businesses use social media to grow.
- Creating social media posts and campaigns.
1 割り当て
レッスン 4:
Content Marketing and Blogging
- The importance of content in digital marketing.
- Basics of writing blogs, articles, and using SEO to drive traffic.
1 割り当て
その他の情報
受講に必要なもの
Supplies Needed: Students will need access to a computer and an internet connection. They may also need to create accounts on platforms like Canva, WordPress, or Google Docs to complete certain assignments (all free versions are fine).
指導言語
英語
外部リソース
このクラスでは、Outschool内のクラスルームに加えて、以下を使用します。
教師の専門知識と資格
フロリダ 教員免許
2 学位
修士号 Western Governors Universityから マーケティング へ
学士号 Florida State Universityから 経営管理学 へ
I am a certified marketing educator with real-world experience in digital marketing and entrepreneurship. I have taught business concepts to middle and high school students and have worked with several startups, helping them with branding and digital marketing strategies. My goal is to make learning fun and hands-on, so students can see how marketing and entrepreneurship work in the real world.