Week 1
Lesson 1
Introduction to Canva and Basic Design Principles
Get to know Canva’s interface and explore fundamental graphic design principles such as alignment, contrast, and balance to set a strong foundation for future projects.
Lesson 2
Mastering Logo Design & Developing a Brand Kit
Dive into logo creation, learning about the significance of shapes, colors, and typography in branding. Learn how to create a cohesive brand kit in Canva that includes selecting consistent color schemes, fonts, and style guides.
Lesson 3
Crafting Social Media Images
Focus on creating engaging and visually appealing images tailored for different social media platforms. Learn sizing, content placement, and how to use Canva’s elements to make standout posts.
Lesson 4
Designing Marketing Materials: Part 1
Start designing key marketing materials like business cards and flyers. Discuss the importance of layout and content strategy to attract the target audience effectively.
Lesson 5
Designing Marketing Materials: Part 2 and Course Wrap-Up
Complete the marketing materials started in the previous session and review all designs. Discuss how to apply these skills beyond the class, ensuring students are prepared to continue their graphic design journey.