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デジタルマーケティング101：デジタルマーケティングの基礎を学ぶ - 自主学習

年齢 12 歳-17 歳

自分のペースで学べるコース

自分のペースでデジタルマーケティングの世界に飛び込む準備はできていますか? デジタルマーケティング 101 (フレックスバージョン) は、デジタル時代のマーケティングの基礎を学べるように設計されています。

Candace Lee

New on Outschool

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10 間の講師サポート

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コンテンツへの 1 年間のアクセス

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About 学習の概要スケジュール講師レビュー

含まれるもの

10 録画レッスン

10 週間

教師のサポート

1年間のアクセス

コンテンツに

プロジェクト

週1時間. Throughout the course, students will work on a digital marketing portfolio project where they apply the skills they’re learning each week. By the end of the class, they’ll have created a complete marketing plan for a business, product, or personal brand—including social media posts, basic SEO strategies, email marketing ideas, and content examples.

修了証書

含まれる

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このクラスで学べること

Ready to learn how businesses grow online? In Digital Marketing 101, students will get a fun, practical intro to the basics of digital marketing. This course is perfect for teens curious about social media, content creation, email marketing, and more—no prior experience needed!

Over 10 weeks, students will explore topics like branding, target audience, content creation, and email marketing. By the end of the course, they’ll have a starter digital marketing portfolio and a solid understanding of how marketing works in the real world.

To make it easier, I’ll provide custom templates (like social media post mockups, content calendars, and branding guides) to help students practice without starting from scratch!

🗓️ Class Structure:
-Watch short video lessons with examples or slides
-Complete a short quiz for knowledge check (like Kahoot)
-Complete practical assignments (like creating social media posts or email templates)
-Use Padlet to share their work
-This self-paced format lets students work through the material on their own schedule, but they’ll still have weekly prompts to keep them on track.

🎤 My Teaching Style:
I keep things casual, interactive, and student-centered. I’ll break down digital marketing concepts into simple steps and use real-life examples to make learning engaging. Each lesson will be easy to follow and will tie into things students care about, whether it’s fashion, gaming, or sports.

🤝 Learner Interaction:
Although this is an asynchronous course, students will still interact by:
-Posting on Padlet for weekly updates, sharing ideas, and feedback.
-Commenting on each other’s work in the class discussion.
-Receiving feedback from me on their assignments to help them improve.
-I’ll be available throughout the course to answer questions, offer support, and provide feedback.

🎯 Class Expectations:
Students should come ready to:
-Complete weekly lessons and assignments.
-Spend about 30-60 minutes per week on work.
-Engage in discussions and share their ideas.

This is a supportive space where creativity and learning from mistakes are encouraged!

学習到達目標

Understand core digital marketing concepts (SEO, content, social media, email)

Create a content calendar and marketing strategy for a fictional or real brand

シラバス

5 ユニット

10 レッスン

10 週間以上

ユニット 1: Getting Started with Digital Marketing & Building Your Brand

レッスン 1:

Introduction to Digital Marketing

 Understand what digital marketing is, the different types of marketing channels, and how businesses use them to grow online.

レッスン 2:

Branding Your Business

 Learn how to create a strong brand identity for your business, including logos, colors, and mission statements.

ユニット 2: Getting to Know Your Audience & Creating Great Content

レッスン 3:

Understanding Your Target Audience

 Learn how to build a customer profile and understand the behavior of your ideal customers

レッスン 4:

Content Creation & Marketing

 Dive into creating compelling content for blogs, social media, and websites to attract and engage your target audience

その他の情報

受講に必要なもの

To fully participate in this course, learners will need the following:
-A computer or tablet with a reliable internet connection: to access Padlet, Kahoot, Edpuzzle and etc. 
-A Google account (tools like Docs and Slides)
-Access to Canva (free design tool) — students can use a free account or work from shared templates provided in class
-Optional: A notebook or digital space for brainstorming and note-taking

📁 Provided Materials
-Templates
-Weekly slide decks and mini-lesson notes
-Project prompts and reflection guides
-Links to helpful tools and examples

指導言語

英語 (レベル: B1)

外部リソース

このクラスでは、Outschool内のクラスルームに加えて、以下を使用します。

使用する教材

We’ll occasionally use a few safe and education-friendly tools to support creativity and project sharing: Padlet – used for posting project updates and reflections (no account required; students will use a private class link and post anonymously or with nicknames). Canva– some students may use Canva to create mockup posts or visuals. If used, they can access it with a free account or without signing in through shared templates. Kahoot (for review games) – used to play short, interactive quizzes (no account required—students join with a game PIN). All tools are used strictly for educational purposes only, and we make sure students know how to participate safely. No outside communication or personal information is required at any time.

先生について

Candace Lee

参加しました January, 2025

New on Outschool

プロフィール

教師の専門知識と資格

With over 15 years of experience, I’ve had the pleasure of working with students in both traditional classrooms and homeschool settings. As a certified ELA and Business teacher, I’m passionate about making lessons engaging and relevant to real-world situations.

I’ve taught students of all ages, from middle school to teens, and have a strong track record of creating hands-on, interactive lessons that inspire curiosity. I also have experience running digital marketing campaigns in my own business, which allows me to bring real-world knowledge into the classroom.

I’m excited to help your child explore digital marketing in a fun and practical way, giving them skills they can use now and in the future!