In this exciting club, students will step into the shoes of the CEO of famous companies like Nike, Starbucks, and Apple, facing real-world business challenges. They will learn to think critically and creatively to help these companies overcome difficulties by developing new products, pricing strategies, and innovative advertising campaigns.

Through hands-on activities, videos, case studies, and group discussions, students will gain valuable insights into business leadership and strategy. They will be part of the creative process to improve a business and can collaborate with another student in a zoom breakout room. 

Each week we will focus on a different company and students will gain the tools and knowledge to think like a CEO and tackle business challenges with confidence. Product innovation, marketing, company leadership, pricing, and distribution will be incorporated into discussions.

The first segment of each class will include an overview of the company and the current problems it is facing. Video clips and articles help make this come alive for students.

The second segment of each class will be for student to brainstorm strategy and solutions (in small breakout groups).

The third segment segment of each class will be to come together as a class and share ideas, feedback, and encouragement for a job well done. There are always opportunities for me to praise students and I am generous with my enthusiasm, support, and constructive ways to elevate. Students can message me privately via the Outschool platform and I will respond in a timely manner.


Topics Covered:
Introduction to Business & Leadership:

Understanding the role of a CEO and how top leaders make decisions to guide companies to success.

Company Analysis:

Exploring the current challenges faced by companies like Nike, Starbucks, and Apple, including competition, market trends, and consumer behavior.

Product Development:

Brainstorming and designing new products to meet market demands and help the company stay competitive.

Pricing Strategies:

Learning about pricing models, profit margins, and how to set prices that attract customers while ensuring profitability.
Advertising & Marketing:

Developing creative advertising campaigns to build brand awareness and drive sales, with a focus on targeting specific audiences.

Decision-Making & Problem Solving:

Analyzing data and using critical thinking to make informed decisions that will lead to business growth and recovery.