El arte del clic: explicación de los títulos y miniaturas de YouTube

Getting people to click on your videos is one of the most important skills for growing a YouTube channel. This class teaches learners how to write compelling titles and design eye-catching thumbnails that attract viewers while staying authentic to their content.

Learners will explore what makes a great title and thumbnail, how to optimize their content for more clicks, and how to avoid common mistakes like misleading clickbait. They will also gain insight into the differences between short-form and long-form content strategies and learn how to adjust their approach accordingly.

This is an interactive, hands-on class where learners will:
🎨 Analyze real YouTube thumbnails and titles to see what works (and what doesn’t).
✍️ Practice writing better video titles based on proven strategies.
🖌️ Evaluate and improve thumbnail designs using key design principles.
💡 Ask questions and receive feedback on their ideas.

The class will be taught using slides, discussions, and real-world examples to give learners a practical understanding of how to optimize their videos for maximum engagement. Whether they are new to YouTube or looking to improve their content, learners will leave with the skills and confidence to create click-worthy thumbnails and titles.