Diseño gráfico para redes sociales con Canva

Are you interested in marketing, advertising, or social media careers? This beginner-level social media class will teach students the fundamentals of using Canva, a user-friendly graphic design tool, to create eye-catching and engaging social media content. Through hands-on exercises and guided tutorials, students will learn how to design stunning visuals for various social media platforms, including Facebook, Instagram, Twitter, and more.

At the end of this course, you will have a presentable social media campaign that you can use as a deliverable for future jobs or projects. 

Week 1: Introduction to Canva and Social Media Design Basics
- Overview of Canva's interface and tools
- Understanding design principles for social media
- Designing a simple social media post

Week 2: Exploring Canva Templates and Elements
- Utilizing Canva's pre-designed templates for social media
- Adding and editing text in Canva
- Incorporating shapes, icons, and graphics into designs
- Customizing color schemes to match brand identity

Week 3: Designing Social Media Graphics with Photos
- Importing and editing photos in Canva
- Applying filters and effects to images
- Creating collages and image compositions for social media
- Using Canva's photo library and free stock images

Week 4: Crafting Visuals for Instagram and Stories
- Understanding Instagram post and story dimensions
- Designing engaging Instagram posts with captions
- Designing highlight covers to enhance your profile

Week 5: Designing Graphics for Facebook and Twitter
- Adapting designs for Facebook and Twitter dimensions
- Creating eye-catching cover photos and header images
- Designing shareable infographics and visual content for Facebook
- Utilizing Canva's text animation features for Twitter posts

Week 6: Advanced Techniques and Final Projects
- Exploring advanced design features in Canva
- Final project: Creating a cohesive social media branding kit, social media posts, or social media banner
- Presenting and sharing final projects with the class