At last count I had taught over 700 young bakers since joining Outschool in 2018.  I am always blown away by the talent the bring to class, the hard work they put into learning new concepts, and the growth they achieve throughout our time together.  Many learners branch out into selling cakes and this course is designed to help them as they take that leap.  
This class will cover everything I wish I had known when I began selling baked goods for a living many years ago.  I’ll share every tip and best practice up my sleeve and provide learners with actionable items that they can begin using immediately to market and sell their amazing cakes.  

Each week I’ll deliver a series of detailed videos to learners in the virtual classroom.  Class participants may complete them at any time that works well for them.  That’s the beauty of a flex class.  All of our interaction will take place in the virtual classroom.  Class members will be provided with demonstrations and instructions for tasks we complete each week  They will be asked to submit examples of their work for feedback.  In addition to this, learners are always free to ask questions, share ideas, and post pictures of what they’ve created during our time together.  
What can you expect from me?  I answer all messages received before I head to bed on the very same day.  I guarantee timely communication. 

Here’s what we’ll cover in our time together --- 
Week One:  Leaners should submit a sample menu in the classroom for feedback and discussion. 
-	Choosing a business name
-	Creating a logo
-	Designing menus
-	Choosing signature fonts/colors
-	Workspace cleanliness/hygiene guidelines
-	Cottage law introduction
Week Two:  Learners should choose a cake and apply it to the spreadsheet.  Submit both the cake image and/or recipe in the classroom along with the pricing spreadsheet for that project. 
-	How to price cakes – a detailed spreadsheet will be provided with a lesson on how to use it to automatically generate prices for every order.  It is a life-saver!
-	Cake size guidelines
-	Guiding customers in choosing a design
Week Three:  Learners should submit a sample photograph of a recent project for feedback and classroom discussion. 
-	Photographing your work
-	How to make inexpensive, but professional looking backgrounds
-	Photoshoot demonstration and editing
Week Four:  Learners should submit text/images for three sample social media posts to engage potential customers. 
-	Leveraging social media
-	Examples of posts to generate engagement


Here’s what is *not* covered in this class. 
-	Tax laws or how to form an LLC -  I am not an expert on this and it can vary greatly by state.  I sought assistance on these issues when I sold cakes professionally and I would suggest any bakers seeking to go this route do the same.  There are other classes on Outschool that will likely cover this aspect of business development. 
-	State-by-state food/cottage laws -   I will touch on state laws and provide an example of how to search for your state laws.  I will briefly walk learners through the guidelines for my home state as an example.  However, requirements vary widely by state, so learners would be best to seek that information from a local source or by contacting the local health department.