$11
weeklyor $22 for all content
The Art of the Click: YouTube Titles & Thumbnails Explained
New class
Ages 12-18
Self-Paced Class
Average rating:
5.0
Number of reviews:(9 reviews)
2 pre-recorded lessons
2 weeks of teacher support
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1 year of access to the content
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Your learner can start learning when they want and progress at the speed that works best for them.Start when you want.
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What's included
2 pre-recorded lessons
2 weeks
of teacher support1 year access
to the contentClass Experience
Beginner Level
Getting people to click on your videos is one of the most important skills for growing a YouTube channel. This class teaches learners how to write compelling titles and design eye-catching thumbnails that attract viewers while staying authentic to their content. Learners will explore what makes a great title and thumbnail, how to optimize their content for more clicks, and how to avoid common mistakes like misleading clickbait. They will also gain insight into the differences between short-form and long-form content strategies and learn how to adjust their approach accordingly. This is an interactive, hands-on class where learners will: 🎨 Analyze real YouTube thumbnails and titles to see what works (and what doesn’t). ✍️ Practice writing better video titles based on proven strategies. 🖌️ Evaluate and improve thumbnail designs using key design principles. 💡 Ask questions and receive feedback on their ideas. The class will be taught using slides, discussions, and real-world examples to give learners a practical understanding of how to optimize their videos for maximum engagement. Whether they are new to YouTube or looking to improve their content, learners will leave with the skills and confidence to create click-worthy thumbnails and titles.
Learning Goals
Understand What Makes a Title Click-Worthy – Learn how to use numbers, power words, and curiosity-driven phrasing to create engaging YouTube titles.Write Attention-Grabbing Titles Without Clickbait – Develop effective strategies to balance engagement with honesty to maintain audience trust.Syllabus
2 Lessons
over 2 WeeksLesson 1:
Part 1: Crafting Click-Worthy Titles & Engaging Thumbnails
Getting people to click on your YouTube video starts with a great title and thumbnail! In this lesson, you’ll learn how to write attention-grabbing titles using numbers, power words, and SEO-friendly keywords while avoiding misleading clickbait. We’ll also explore thumbnail design principles, including high-contrast colors, minimal text, and effective imagery that makes videos stand out. By the end, you’ll understand the key elements of a scroll-stopping YouTube video! 18 mins of video lessons
Lesson 2:
Part 2: Thumbnails, Titles & Content Strategies for More Views
Now that you know the basics, it’s time to take your skills even further! In this lesson, we’ll dive into advanced thumbnail techniques, including facial expressions, color psychology, and A/B testing. We’ll also compare short-form vs. long-form content, helping you understand how video structure affects engagement. By the end, you’ll have the tools to make videos that attract clicks AND keep viewers watching! 19 mins of video lessons
Other Details
Parental Guidance
This class discusses YouTube content strategies and introduces optional third-party tools like Canva, Photoshop, and TubeBuddy for thumbnail and title optimization. No accounts are required, but learners may wish to explore these tools outside of class. Parents may want to discuss online safety and responsible content creation with their learners.
Pre-Requisites
Prerequisites (Optional):
Basic familiarity with YouTube and video content.
Interest in creating engaging videos and improving thumbnails and titles.
No prior design or writing experience needed—this class covers everything from beginner t
Supply List
Optional Supplies: * A notebook or digital document for writing and refining title ideas. * Access to a thumbnail design tool such as Canva (free), Photoshop, or GIMP (optional, no downloads required for class). * A YouTube account (optional) to experiment with title and thumbnail ideas outside of class.
Sources
Sources Used in This Class:
* TubeBuddy (https://www.tubebuddy.com/) – SEO and keyword research tool for optimizing video titles and tags.
* VidIQ (https://www.vidiq.com/) – YouTube analytics and keyword optimization platform.
* Canva (https://www.canva.com/) – Free and user-friendly tool for designing YouTube thumbnails.
* Adobe Photoshop (https://www.adobe.com/products/photoshop.html) – Professional software for advanced thumbnail creation.
* GIMP (https://www.gimp.org/) – Free open-source image editor for designing custom thumbnails.
Meet the teacher
Teacher expertise and credentials
Bachelor's Degree in Electrical Engineering from University Of Idaho
I have over 8 years of hands-on experience as a successful YouTube content creator, managing a channel with more than 500,000 subscribers and multiple videos surpassing 1 million views. My channel has earned a silver YouTube play button, reflecting my ability to build and grow a thriving online presence. Over the years, I have specialized in creating evergreen content, optimizing videos for the YouTube algorithm, and fostering a loyal community of viewers.
In addition to my YouTube expertise, I have professional experience in the gaming and content creation industry. I’ve worked as a QA Manager, designer, and promotions lead for a gaming startup, helping to shape engaging campaigns and build strong connections with audiences. This background has given me a unique perspective on what makes content resonate with different audiences.
Whether your learner is just starting with an idea or already has a channel, I bring real-world expertise and a passion for helping young creators turn their YouTube dreams into reality.Reviews
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