Modern Day Marketing and Propaganda
In this course, Learners will discuss modern day marketing materials and propaganda, and create their own!
149 total reviews for this teacher
1 review for this class
Completed by 9 learners
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learners per class
$12 per class
Meets 1x per week
Over 4 weeks
55 minutes per class
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In this course, Learners will learn about and discuss modern day marketing materials and propaganda. This class will primarily be focused on product marketing and political ads. In our meeting, we will discuss product marketing. We will learn about why companies market the products they do, why they chose the colors they did, and who their target audience it. In our second meeting, we will discuss political propaganda, and the connection between propaganda and marketing. We will discuss...
Learners will learn about different marketing ploys used by companies and politicians allike. They will learn to analyze each advertisement they see and get to the heart of the message being presented. Learners will also practice their presentation and public speaking skills through the presentation of their marketing and propaganda pieces.
I have a background in politics and campaigns. I have worked for presidential candidates, local politicians and political candidates, and for an international political party. I have seen first hand the affect of propaganda on populations.
Learners will be asked to create and present 4-6 pieces of marketing and propaganda, and present them to the class in our fourth meeting. These pieces may be on anything that is relevant to the student, assuming that it the topics adhere to the guidelines below: Students may not use any swear words or derogatory language in their poster. Students may not create propaganda on subjects having to do with illicit substances, sexuality or of a sexual nature, or other subjects that are not age appropriate. Students, please be aware of this when choosing your topics. Things to think about when creating your propaganda poster: - Do you want to sell a product (something people can buy) or a belief (voting for a president) - How do you want to persuade your audience? (Colors, photos, phrases, etc.) Things your piece of propaganda needs: 1. A clear promotion or element of persuasive propaganda 2. Color, graphics, and artwork 3. A phrase to pull in the reader, whether it’s one word or a slogan. Each piece of propaganda must have a different topic, and you must include one piece of product marketing materials, and one piece of political propaganda.
Students will be assessed on how well their argument is crafted, and how well they thought out their pieces.
55 minutes per week in class, and an estimated 2 - 4 hours per week outside of class.
In this class, we will discuss product marketing (all age appropriate products, mostly food and toys) and political ads from different political parties. We will not discuss if/why one party or candidate is superior, but we will put different political ads head-to-head and compare them against one another. The comparisons will include analysis of the images, colors, font, and slogans used in each ad. No derogatory remarks will be tolerated in class. If anyone violates this policy they will be given a warning, and after any subsequent violations, they will be put on mute for the remainder of the meeting.
Whitney WhaleyProject based learning with flair!
149 total reviews
173 completed classes
Hello! My name is Whitney and I am so excited to have the opportunity to share my expertise with you! I have a Bachelors degree from Florida State University, and I have over 10 years of teaching experience. I have taught formally in a preschool...