Modern Day Marketing and Propaganda

In this course, Learners will learn about and discuss modern day marketing materials and propaganda. This class will primarily be focused on product marketing and political ads. 

In our meeting, we will discuss product marketing. We will learn about why companies market the products they do, why they chose the colors they did, and who their target audience it. 

In our second meeting, we will discuss political propaganda, and the connection between propaganda and marketing. We will discuss political ads and images from the current presidential race, analyzing the images, and evaluating what they say about each candidate. (Please note, we will not be discussing political opinions, just simply evaluating each image and what it says about the candidate to its intended audience.)

In our third meeting, we will discuss the final assignment, which will be to create 4-6 different pieces of marketing materials and/or propaganda. I will also discuss and go over how to create these materials. In this class, we will visit the website, Canva.com. Canva is a free graphic design website. We will also discuss using Microsoft Publisher to create pieces. In this meeting, we will also discuss picking how and where to advertise. 

In our fourth meeting, Learners will present their marketing and propaganda materials to the class. They will be asked to explain why they made the choices they did in their pieces, and attempt to persuade other students to take their side on each issue or product they present. 

Depending on the number of Learners enrolled, classes may go a few minutes longer or a few minutes shorter. 

This class is a continuation of my class, World War II Propaganda and Selling Your Own Agenda, however, learners do not need to complete that class before taking this class.