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Modern Day Marketing and Propaganda

In this course, Learners will discuss modern day marketing materials and propaganda, and create their own!
Whitney Whaley
Average rating:
4.8
Number of reviews:
(151)
Class

What's included

4 live meetings
3 hrs 40 mins in-class hours

Class Experience

In this course, Learners will learn about and discuss modern day marketing materials and propaganda. This class will primarily be focused on product marketing and political ads. 

In our meeting, we will discuss product marketing. We will learn about why companies market the products they do, why they chose the colors they did, and who their target audience it. 

In our second meeting, we will discuss political propaganda, and the connection between propaganda and marketing. We will discuss political ads and images from the current presidential race, analyzing the images, and evaluating what they say about each candidate. (Please note, we will not be discussing political opinions, just simply evaluating each image and what it says about the candidate to its intended audience.)

In our third meeting, we will discuss the final assignment, which will be to create 4-6 different pieces of marketing materials and/or propaganda. I will also discuss and go over how to create these materials. In this class, we will visit the website, Canva.com. Canva is a free graphic design website. We will also discuss using Microsoft Publisher to create pieces. In this meeting, we will also discuss picking how and where to advertise. 

In our fourth meeting, Learners will present their marketing and propaganda materials to the class. They will be asked to explain why they made the choices they did in their pieces, and attempt to persuade other students to take their side on each issue or product they present. 

Depending on the number of Learners enrolled, classes may go a few minutes longer or a few minutes shorter. 

This class is a continuation of my class, World War II Propaganda and Selling Your Own Agenda, however, learners do not need to complete that class before taking this class.
Learning Goals
Learners will learn about different marketing ploys used by companies and politicians allike. They will learn to analyze each advertisement they see and get to the heart of the message being presented. Learners will also practice their presentation and public speaking skills through the presentation of their marketing and propaganda pieces.
learning goal

Other Details

Parental Guidance
In this class, we will discuss product marketing (all age appropriate products, mostly food and toys) and political ads from different political parties. We will not discuss if/why one party or candidate is superior, but we will put different political ads head-to-head and compare them against one another. The comparisons will include analysis of the images, colors, font, and slogans used in each ad. No derogatory remarks will be tolerated in class. If anyone violates this policy they will be given a warning, and after any subsequent violations, they will be put on mute for the remainder of the meeting.
External Resources
In addition to the Outschool classroom, this class uses:
  • Canva
Joined January, 2020
4.8
151reviews
Profile
Teacher expertise and credentials
I have a background in politics and campaigns. I have worked for presidential candidates, local politicians and political candidates, and for an international political party. I have seen first hand the affect of propaganda on populations. 

Reviews

Live Group Class
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$48

for 4 classes
1x per week, 4 weeks
55 min

Completed by 9 learners
Live video meetings
Ages: 12-17
3-10 learners per class

This class is no longer offered
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