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Introduction to Principles of Business and Marketing (Ages 12-17)
Class experience
US Grade 7 - 10
Beginner Level
Welcome to a dynamic journey through the fundamentals of business and marketing! In this comprehensive 10 week course, students will explore a wide range of topics essential for success in the modern business world. From understanding economic principles to mastering communication skills and ethical decision-making, this class equips learners with the tools they need to thrive in any industry. What to expect: 📚 Weekly content videos will be available each Monday morning 🤔 Interactive Q&A...
10 lessons//10 Weeks
Week 1Lesson 1Foundations of BusinessIntroduction to business concepts and terminology Exploring different types of businesses and ownership structuresWeek 2Lesson 2Understanding the Roles of Economics in a Global EconomyUnderstanding the role of economics in business decision-makingWeek 3Lesson 3Marketing EssentialsIntroduction to marketing principles and the marketing mix Identifying target markets and market segmentation strategiesWeek 4Lesson 4Marketing EssentialsExploring the selling process and the importance of market researchWeek 5Lesson 5Financial LiteracyUnderstanding basic financial concepts such as budgeting, savings, and investmentWeek 6Lesson 6Financial LiteracyExploring business taxation and insurance Learning about consumer rights and responsibilitiesWeek 7Lesson 7Social Responsibility and EthicsExploring the ethical responsibilities of businesses and consumersWeek 8Lesson 8Social Responsibility and EthicsUnderstanding the impact of technology and electronic commerce on business operations Examining environmental and community responsibilities in businessWeek 9Lesson 9Communication and Interpersonal SkillsDeveloping effective communication skills for the workplace Exploring the importance of teamwork and nonverbal communication Practicing professional communication through role-play and real-world scenariosWeek 10Lesson 10Final AssessmentStudents will be given a final comprehension quiz. This is an open note quiz. The teacher will respond to each submission and give feedback to ensure student success in the future.
Throughout the course, students will gain a comprehensive understanding of various aspects of business and marketing, including: Foundations of Business: Students will learn about different types of businesses, ownership structures, and the role of economics in business decision-making. They'll understand fundamental concepts like supply and demand, scarcity, and the business cycle. Marketing Essentials: Students will delve into marketing principles, exploring concepts such as the marketing mix, target market identification, market segmentation, and the selling process. They'll also learn about the importance of market research in driving successful marketing strategies. Financial Literacy: Students will develop essential financial literacy skills, including budgeting, saving, investing, and understanding basic business taxation and insurance concepts. They'll also explore consumer rights and responsibilities in the marketplace. Social Responsibility and Ethics: Students will examine the ethical responsibilities of businesses and consumers, along with the impact of technology and electronic commerce on business operations. They'll learn about environmental and community responsibilities in business and the importance of sustainability. Communication and Interpersonal Skills: Students will hone their communication skills, including verbal, nonverbal, and written communication, in a business context. They'll also learn about the importance of teamwork, collaboration, and interpersonal relationships in the workplace. Problem-Solving and Decision-Making: Students will develop critical thinking and problem-solving skills through analyzing case studies, engaging in debates, and participating in real-world simulations. They'll learn to make ethical and effective decisions in various business scenarios. Leadership and Professionalism: Students will explore different leadership styles and techniques, as well as the qualities of effective leaders. They'll also learn about professionalism, including workplace etiquette, time management, and personal branding. Global Business Environment: Students will gain insights into the complexities of the global business environment, including cultural differences, international trade, and emerging markets. They'll understand the challenges and opportunities of conducting business in a globalized world. By the end of the course, students will be equipped with a solid foundation in business and marketing principles, along with practical skills and knowledge essential for success in today's dynamic and competitive business landscape.
Licensed Secondary Education Business and Marketing Teacher Founder of Cheers to Financial Freedom 15 years in retail management Bachelor of Science in Marketing (ASU) Master of Education (Regent University)
Homework Offered
Each week, students will be given a comprehension worksheet to check for understanding of the material. This is to be turned in by 11:59pm Sunday evenings. The teacher will respond with feedback. In addition, there will be an application worksheet given for students to complete. This is to be turned in by 11:59pm PST Sunday evenings. The teacher will respond with feedback. Each week, students will be given a question to take to their parents to discuss at home different economic theories, according to the topic of the week. Students will then discuss the different theories with each other in the classroom discussion board the following week.0 - 1 hours per week outside of class
Assessments Offered
In week 10, students will be given a final comprehension quiz. This is an open note quiz. Students must turn in by 11:59pm PST on the last Sunday evening. The teacher will respond to each submission and give feedback to ensure student success in the future.Grades Offered
Ms. Gore, the founder of Cheers to Financial Freedom, established the company in 2021 with a mission to impart essential personal finance skills, paving the way for financial freedom across diverse lifestyles. Having previously served as an...
Self-Paced Class
$10
weekly or $100 for all content10 pre-recorded lessons
10 weeks of teacher support
Choose your start date
1 year of access to the content
Ages: 12-17