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High School Principles of Marketing With CLEP Exam Prep
Class experience
US Grade 9 - 12
Intermediate Level
Gina Jude Curriculum is a cutting-edge program designed to prepare students for the CLEP Marketing exam. This comprehensive course covers all aspects of marketing, from market research and consumer behavior to advertising strategies and product development. Through engaging lectures, interactive exercises, and real-world case studies, students gain a deep understanding of key marketing concepts and principles. The curriculum also includes practice exams that simulate the format and difficulty...
30 lessons//15 Weeks
Week 1Lesson 1The Marketing EnvironmentMarketing and Markets The Marketing Concept Marketing Functions and Processes Environmental Analysis Marketing Strategy and PlanningLesson 2The Marketing EnvironmentMarketing and Markets The Marketing Concept Marketing Functions and Processes Environmental Analysis Marketing Strategy and PlanningWeek 2Lesson 3Marketing ResearchEstimating Marketing DemandLesson 4Marketing ResearchEstimating Marketing DemandWeek 3Lesson 5Target MarketsDemographics Behavioral Dimensions Market Segmentation Consumer Behavior Organizational and Industrial MarketsLesson 6Target MarketsDemographics Behavioral Dimensions Market Segmentation Consumer Behavior Organizational and Industrial MarketsWeek 4Lesson 7Target MarketsDemographics Behavioral Dimensions Market Segmentation Consumer Behavior Organizational and Industrial MarketsLesson 8Product Planning and ManagementProduct Classification Product Concepts New Product Planning Product Adoption and Diffusion Product Mix Management Product Life Cycle Brand Management PackagingWeek 5Lesson 9Product Planning and ManagementProduct Classification Product Concepts New Product Planning Product Adoption and Diffusion Product Mix Management Product Life Cycle Brand Management PackagingLesson 10Product Planning and ManagementProduct Classification Product Concepts New Product Planning Product Adoption and Diffusion Product Mix Management Product Life Cycle Brand Management PackagingWeek 6Lesson 11Distribution SystemsChannels of Distribution Channel Functions Channel Structure Multiple Channels Channel Behavior Pushing v Pulling Strategies Physical Distribution SystemsLesson 12Distribution SystemsChannels of Distribution Channel Functions Channel Structure Multiple Channels Channel Behavior Pushing v Pulling Strategies Physical Distribution SystemsWeek 7Lesson 13Distribution SystemsChannels of Distribution Channel Functions Channel Structure Multiple Channels Channel Behavior Pushing v Pulling Strategies Physical Distribution SystemsLesson 14Wholesaling and RetailingWholesaling Retailing Online MarketingWeek 8Lesson 15Wholesaling and RetailingWholesaling Retailing Online MarketingLesson 16Wholesaling and RetailingWholesaling Retailing Online MarketingWeek 9Lesson 17Wholesaling and RetailingWholesaling Retailing Online MarketingLesson 18Wholesaling and RetailingWholesaling Retailing Online MarketingWeek 10Lesson 19Promotional MarketingPromotion Planning Advertising Plan Publicity and Public Relations Personal Selling Sales Promotion Direct MarketingLesson 20Promotional MarketingPromotion Planning Advertising Plan Publicity and Public Relations Personal Selling Sales Promotion Direct MarketingWeek 11Lesson 21Promotional MarketingPromotion Planning Advertising Plan Publicity and Public Relations Personal Selling Sales Promotion Direct MarketingLesson 22Promotional MarketingPromotion Planning Advertising Plan Publicity and Public Relations Personal Selling Sales Promotion Direct MarketingWeek 12Lesson 23Promotional MarketingPromotion Planning Advertising Plan Publicity and Public Relations Personal Selling Sales Promotion Direct MarketingLesson 24Pricing Policies and StrategiesPrice Elasticity of Demand Price Fixing and Discrimination Pricing Strategy Pricing Decisions Price-Quality Correlation Psychological Pricing Price MarginWeek 13Lesson 25Pricing Policies and StrategiesPrice Elasticity of Demand Price Fixing and Discrimination Pricing Strategy Pricing Decisions Price-Quality Correlation Psychological Pricing Price MarginLesson 26Pricing Policies and StrategiesPrice Elasticity of Demand Price Fixing and Discrimination Pricing Strategy Pricing Decisions Price-Quality Correlation Psychological Pricing Price MarginWeek 14Lesson 27Special Topics in MarketingInternational Marketing Nonprofit Marketing History of the Marketing Concept The Role of Marketing in the Economy Marketing EthicsLesson 28Special Topics in MarketingInternational Marketing Nonprofit Marketing History of the Marketing Concept The Role of Marketing in the Economy Marketing EthicsWeek 15Lesson 29Special Topics in MarketingInternational Marketing Nonprofit Marketing History of the Marketing Concept The Role of Marketing in the Economy Marketing EthicsLesson 30Special Topics in MarketingInternational Marketing Nonprofit Marketing History of the Marketing Concept The Role of Marketing in the Economy Marketing Ethics
Gina Jude Curriculum is a certified teacher-tutoring and online teaching service. We offer online courses for homeschool students in a variety of subjects, including math, science, English, history, and more. We also provide tutoring services for students who are struggling in a particular subject. Our mission is to provide quality education to all students, regardless of their learning style or ability. We believe that every student has the potential to succeed when given the proper tools and support. The teacher for this course has a minor in business administration from Louisiana State University, a paralegal certificate, and a real estate license.
Homework Offered
Homework is assigned weekly and is graded for completeness.1 - 2 hours per week outside of class
Assessments Offered
Assessment will be formal and informal. They are designed provide practice for students to succeed in future higher level marketing programs.Grades Offered
Homework and tests will be graded to allow students and parents to judge progress and readiness for future learning.
This course can be adjusted to accommodate any special learning needs of the student.
NOTE: As of March 13, 2024 Fall Classes can be scheduled at the times you want them so if you see a class at a time that doesn't work for you, please contact us and we can reschedule that class. Once classes start filling up in the summer times...
Group Class
$34
weekly or $500 for 30 classes2x per week, 15 weeks
50 min
Live video meetings
Ages: 14-18
1-6 learners per class