Self-Paced Business of Photography 3: Marketing to Launch
Erika Hatfield - Next Level Photo Education
Rising Star
Average rating:4.9Number of reviews:(459)
In this third 10 week course for aspiring professional photographers, students will decide how they will advertise for their business or services and begin to build these platforms and marketing materials.
Class experience
US Grade 9 - 12
Advanced Level
This is the third 10 week class in a 4 class series that will prepare your teenager for a career as a professional photographer, photographer's helper, or 2nd shooter for wedding photographers. Students work on their photography skills every week during all four courses. This class is for older high schoolers who would like to enter the photography industry as a full time professional or for part time work. 2nd shooting weddings is just one of many great paying jobs that would be awesome to...
10 lessons//10 Weeks
Week 1Lesson 1Intro to marketing & brandingWeek 2Lesson 2Brand storyWeek 3Lesson 3Branding boardWeek 4Lesson 4Portfolio imagesWeek 5Lesson 5Creating a websiteWeek 6Lesson 6Website/portfolioWeek 7Lesson 7Business round-upWeek 8Lesson 8Setting up social mediaWeek 9Lesson 9Creating engagementWeek 10Lesson 10Finishing up
Students will spend 10 weeks planning how they will present their brands and use marketing to find clients. This course allows students to consider many different ways to connect with clients and get paid photography work. They will continue to work on photography skills weekly during the entire 4 course sequence.
Before I began mentoring aspiring and working photographers, I ran a successful photography business in a small town in Pennsylvania. I made many mistakes along the way which helped me develop the training program that I use for mentoring and have adapted for teenagers here on Outschool.
Homework Offered
Students can expect to spend 1-3 hours each week working on their photography skills and making decisions for their business. Most of this time will be taking photos and organizing their thoughts on each topic as we proceed through the course. Some students may opt to purchase and read additional suggested texts.1 - 2 hours per week outside of class
Assessments Offered
All learners will receive feedback on all of their images throughout class. Grades can be provided for any students who need them - contact me for more information.Grades Offered
Grades available on request.
All courses are designed to meet the needs of diverse learners with active, hands-on lessons. Please let me know if there are any additional ways that I can support or accommodate your learner in this course.
Self-Paced Business of Photography 1: Choosing a Specialty Self-Paced Business of Photography 2: Planning Your Business
A camera that allows the student to change their aperture, shutter speed, and ISO is required for this course. DSLR or mirrorless cameras are most common. Many students will be using Adobe Lightroom and Adobe Photoshop at this point in their photography education. Students will develop a website in this course and can choose free or low investment paid options if they want a custom URL or more functionality.
Learners will not need to use any apps or websites beyond the standard Outschool tools.
I will share some optional books students may choose to purchase for more information on branding and advertising but no textbook is required for this class. The book list will be available in the classroom when students register.
Rising Star
Average rating:4.9Number of reviews:(459)
Hello learners, families & schools! Next Level Photo Education is a family business providing interactive photography classes for children and teenagers here on Outschool. All classes are now taught by Erika Hatfield only. My husband, Jake,...
Self-Paced Class
$30
weekly or $300 for all content10 pre-recorded lessons
10 weeks of teacher feedback
Choose your start date
1 year of access to the content
Completed by 1 learner
Ages: 15-18
